Exhibition Sales Executive - Rapidly Expanding Mid-Size Events CompanyJob Sector: Events
Contract Type: Permanent
Location: London
Job Reference: GP/168/9/197
Do you have a minimum of 12 months experience in exhibition/conference sales?
Do you have a solid understanding of the sales process?
Are you able to demonstrate a consistent record of exceeding sales targets along with the ability to manage existing clients?
Then please read on...
The Company: My client runs a congress and exhibition series in Europe, Asia, and the USA with events ranging from large-scale congresses with 80+ speakers, 30+ exhibitors, and 400+ attendees to mid-scale exhibitions with 100+ exhibitors and 3,000+ attendees.
The Role of Exhibition Sales Executive: Their events portfolio is going through a period of substantial and rapid growth, and as such, the Sales Manager is expanding the team to ensure they can deliver on the potential that both these shows demonstrate.
There is an opening within the team to work under the Sales Manager for the Middle East and Asia, selling exhibition space, sponsorship, and delegate passes for a conference in Asia.
The successful candidate will be expected to spend a minimum of 2 hours per day on the phone pitching.
The average deal value expected within this role will be £4,000 for exhibition sales and £2,000 per delegate (factoring in group bookings).
You will have a starting number of inbound leads from an existing database and there will be business development trips to competitor events.
However, you will be expected to source your own new leads.
High levels of attention to managing pipelines, contact management, and effective time management across time zones and event requirements are essential.
The role will require 80% of selling to take place outside of the UK, with high volumes of sales from Europe, the Middle East, and Asia.
Language skills are not a requirement, but flexibility and structuring your core sales times are crucial to success.
Beyond the point of sale, you will be expected to manage your clients to deliver on the contract, which includes liaising with production (where speaking slots are involved), marketing (regarding branding and marketing), and operations (regarding floor plan, booth design, suppliers, logistics, etc.
).
You are also expected to maintain a repeat business ratio of 75% and increase annual revenues from existing clients by 10% year on year (through higher yields, larger stand space, sponsorships, etc.
).
Requirements for this Exhibition Sales Executive role: Minimum of 12 months experience in B2B sales (preferably exhibition/conference sales)A solid understanding of the sales processExcellent phone manner, strong work ethic, and desire to work as part of a teamMoney motivatedIf you think that you could be the Exhibition Sales Executive that our client is looking for, then please send your CV to Media IQ Recruitment (in Word format, not PDF) quoting reference GP/168/9/197, and a consultant will be in touch.
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