Events Marketing Executive

Details of the offer

The leading authority on building services engineering and a pioneer in responding to the threat of climate change, CIBSE exists to advance global best practice in the profession.
Through harnessing the expertise of our members, CIBSE represents the profession as a trusted voice to provide advice and guidance to Government on matters relating to construction, engineering and sustainability.
For over 127 years, CIBSE has supported a community of over 22,000 professionals worldwide in their pursuit of excellence in building performance, sustainability and safety to influence the well-being of individuals and communities of today and of future generations.
CIBSE members continue to create the most environmentally friendly systems in major projects across the globe.
This is an exciting time to join CIBSE, a charitable organisation, which plays a critical role in a growing and changing sector.
About the roleCIBSE is looking for a driven and creative Events Marketing Executive to deliver impactful marketing campaigns that align with our growth objectives.
This role offers the opportunity to work on diverse projects across CIBSE's event portfolio, including conferences, exhibitions, and awards.
You will use a full range of marketing channels—including email, social media, and paid advertising—to attract new attendees, engage partners, nurture leads and foster relationships with stakeholders.
This is a chance to take ownership of end-to-end campaign activities and make a direct impact on the success of our events.
What you will doPlan, organise, and execute marketing campaigns for CIBSE's events to drive registrations and engagement.Work closely with delegates, partners, and internal stakeholders to strengthen relationships and enhance the attendee experience.Track, measure, and report on the performance of marketing campaigns, gathering insights to continuously improve and optimise strategies.Develop and maintain content across CIBSE's digital platforms, including the website, social media, blog, and email channels.Oversee CIBSE's presence at external events, managing logistics such as ordering display materials and coordinating booth design.Represent CIBSE at external events, ensuring objectives are achieved by engaging with attendees, encouraging participation at stands, and facilitating introductions where needed to build relationships and maximize opportunities.Collaborate with other teams to provide marketing support for event promotion as needed.The above is not an exhaustive list of duties and you will be expected to perform other related tasks to meet the overall business objectives of the Institution.
What you will need to be successfulProven experience in event marketing, preferably within a technical, engineering, or B2B environment.Strong interpersonal and communication skills, with the ability to confidently engage with attendees at events, encourage participation, and build meaningful connections.Demonstrated experience in planning and executing digital marketing campaigns with measurable results.Strong organisational skills, with the ability to oversee multiple projects and deadlines simultaneously.Excellent written and verbal communication skills, with a keen eye for detail.A solid understanding of digital marketing channels and tools, including social media, email marketing, SEO, and analytics.Proficiency in using CRM systems (Salesforce preferable) and marketing software (Pardot preferable).A proactive and collaborative attitude, with the ability to work effectively in a cross-functional team.What CIBSE offers youA supportive and friendly working environment.Starting at 25 days Annual Leave increasing to 27 days with length of service (plus Christmas office closure), plus Bank Holidays.Contributory pension scheme.Family Friendly Leave.Annual Travel Season Ticket Loan.Cycle to Work Scheme.Life Assurance.Private Medical Insurance.Cash Plan – cash back for routine healthcare treatments.Health and Wellbeing benefits, including Mental Health support, and access to a 24/7 GP service.Referral Scheme.Shopping portal, rewards programme, and gym discounts.Hybrid Working where people are 'in the office more days than they are not'.The chance to be part of an evolving, changing and exciting organisation that genuinely does change the world.Application ProcessTo apply for this role, please include your CV and cover letter outlining how you feel you would be a great fit for the role.
Closing DateThe deadline for all applications is 6 January 2025.
The Institution is an equal opportunities employer.
The post-holder will be expected to adhere to and support the Institution's commitment to diversity, equality and inclusion.

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Nominal Salary: To be agreed

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