Position: eCommercee Marketing Manager Location: Milton Keynes, hybrid Salary: £40,000 DOE We're on the lookout for a dynamic Marketing Manager with a proven track record in eCommerce and digital marketing to drive website growth and enhance ROI.
If you're passionate about using analytics to shape strategy and thrive in a fast-paced, multi-brand environment, we'd love to hear from you!
Key Responsibilities: eCommerce Growth: Manage and optimize multiple eCommerce websites using platforms like WordPress, WooCommerce, or BigCommerce.
Develop and execute targeted digital campaigns to increase online revenue and customer engagement.
Data-Driven Strategy: Utilize tools such as Google Analytics and Klaviyo to monitor performance, generate insights, and improve ROI.
Perform competitor analysis and market research to inform strategy and uncover growth opportunities.
Digital Marketing Execution: Lead and manage PPC, SEO, and social media advertising campaigns across platforms like Google Ads and Facebook Ads Manager.
Craft compelling content optimized for SEO to boost web traffic and online visibility.
Design and implement A/B testing plans to improve website performance and campaign effectiveness.
Stakeholder Collaboration: Work closely with cross-functional teams, including sales and design, to align marketing initiatives with broader business objectives.
Manage external agencies and budgets to deliver results on time and within scope.
Innovation & Optimization: Identify and implement new tools to enhance customer experience (e.g., live chat solutions).
Drive continuous improvements in marketing strategies using data and analytics.
Requirements: Proven experience in eCommerce management and digital marketing, ideally in both B2C and B2B environments.
Strong analytical skills with expertise in tools like Google Analytics, Klaviyo, and advanced Excel.
Proficiency in CMS management (WordPress, WooCommerce, BigCommerce) and email marketing platforms.
Track record of delivering measurable results, including ROAS and web traffic improvements.
Hands-on experience with PPC, SEO, social media ads, and content creation.
Exceptional communication and stakeholder management skills.
Familiarity with creative tools like Canva or Adobe Suite is a plus.
BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.
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