E-Crm Specialist

SENIOR ECRM SPECIALIST SALARY UP TO £45,000 NORWICH - 2 DAYS A MONTH The Company This is a D2C Health-tech company THE ROLE As an Senior E-CRM Specialist, you can expect to be involved in the following: Develop and implement a comprehensive eCRM strategy aligned with the business objectives and focused on developing the membership lifecycle Create and maintain a detailed communications marketing calendar, broken down into promotional, campaign and retention initiatives Design and execute segmented email campaigns Deliver the creation of engaging and persuasive content Analyse campaign performance metrics, such as open rates, click-through rates, and conversation rates to identify trends and optimisations Conduct a continuous programme of A/B testing to optimise channel, content, design, and delivery times for maximum impact Generate insights to maintain dashboards to support the ongoing data-driven recommendations for future campaigns and strategies Your Skills And Experience Previous experience marketing in a B2C or subscription-based environment Proven experience in developing and executing successful email marketing campaigns Strong analytical skills with the ability to interpret data and translate insights into actionable strategies Proficiency with email marketing platforms (e.g Klaviyo, Mailchimp, Hubspot) and CRM systems Strong understanding of customer behaviour and engagement How To Apply To express your interest, send your CV to Valentine by clicking the apply button below