We are looking for an experienced eCommerce Manager who is passionate about all things digital and delivering a first-class online customer journey.
With a strong trading mentality, you will be passionate about driving online sales by maximising traffic and conversion opportunities.
This is a pivotal role within the business, working across both our brands (Room To Grow & The Children's Furniture Company) focused on delivering sales targets across all online channels leveraging the KPIs: web visits, conversion rate and AOV, whilst ensuring we live our brand values online.
Optimise performance of direct acquisition marketing channels, across the full channel sphere of Paid Search, SEO, Email, Affiliates, Social Media, Partnerships & Referral Programmes.
· Plan, create and distribute digital content across all customer touch points, in line with the trading plan and the needs of the business.
· Continuous analysis and improvement of the website platform/journey/experience and optimise the customer interface at all points to maximize conversion of website traffic.
· Ensuring that our website reflects brand values and enhances the customer experience.
· Executing the online trading calendar in line with business objectives.
· Launch NPD & new categories onsite to maximise impact and sales.
· Compiling accurate daily, weekly and seasonal reports on trading and KPI performance, identifying trends and opportunities.
· Continuously measure and evaluate marketing performance using Google Analytics and Social media Analytics tools.
· Provide creative support, analytical support and editorial support across the business where required.
· Become the ecommerce subject matter expert, staying up to date with the latest external developments
At least 5 years of experience as an eCommerce Trading Manager in a retailer or consumer facing brand, including responsibility and success in achieving sales targets, conversion metrics and budgets.
· In depth experience working with an eCommerce platform & eCommerce Software (such as Klaviyo), experience with Big Commerce is preferred but not essential
· Strong hands-on experience of Google PPC activity (a Google qualification is an advantage) and excellent understanding of technical & content SEO requirements.
· Experience working within a consumer brand environment.
· Analytical approach with excellent excel skills.
· Passionate about driving sales through E-commerce and trading.
· Data-driven approach to decision making and proposed action.
· Whilst we are not looking for a designer you will have the ability to use design tools such as Canva to develop digital creative content
· The role is remote based and flexible working arrangements (including part-time) will be considered for the right candidate.