E-COMMERCE DIGITAL MARKETING MANAGER - SHOPIFY FASHION APPAREL / SPORTSWEAR BRAND CENTRAL MANCHESTER - head office based role - UP TO £80K Our client a very well established and successful fashion brand house based in Manchester's Northern Quarter, are now looking to recruit an E-commerce Manager/ Digital Marketing Manager, who will play a critical role in shaping our clients new activewear and sportswear apparel brand launched this year.
The successful candidate will come from a fashion apparel/ sports /footwear online brand and have excellent knowledge of Shopify and Shopify plus About The Role: Now the brand has been successfully launched, our client requires a technically experienced, driven and creative E-Commerce Manager Digital Marketing Manager who will drive aggressive growth for the brand across multiple markets.
This is a great opportunity for the right candidate to play an integral part of shaping the future success the brand and who are eager to evolve within a fast growing company.
Responsibilities Include: Website: • Managing the ongoing Design and Development of our E-commerce websites with third party developers.
• Responsible for optimizations to navigation, collections, search, and homepage.
• Incorporate Best Practices into our current websites on an ongoing basis.
• Strategically plan product collections, pages, content updates and featured shops based on inventory needs and marketing priorities.
• Manage product launch calendar and collaborate with the content team to upload content to the site.
• Monitor competitor and web sales trends to ensure web offer and experience is in line with customer expectations.
Digital marketing: • Developing SEO/PPC Strategy/Marketing Plans on quarterly and annual timescales.
• Monitor web analytics and internal data sources.
• Measure online conversion and identify strategy both internally and with third parties to improve conversion rates.
Reporting: • Responsible for regular reporting on website performance and customer experience metrics-optimising site operations, identifying opportunities, and suggesting strategies to achieve sales growth.
• Online sales budget control and forecasting – identify and report on trends in trading performance and develop sales forecasts for peak trading periods online.
• Plan marketing calendar.
Inventory: • Monitor stock levels through inventory planner software and report weekly on the site cover and work collaboratively with merchandising team to plan and maintain a sufficient stock holding.
• Collaborate with shipping and logistics team to ensure inventory availability in advance of planned site product launches, updates, marketing campaigns and promotional activity.
About You: • 4+ years of related experience in Ecommerce or data/analytical field required.
• Fashion or sports apparel and/or footwear industry essential • Proficiency in digital marketing, data analysis, SEO, and e-commerce technology.
Handson experience with e-commerce platforms, CRM software, and CMS tools is highly beneficial.
Deep understanding and strong technical ability with Shopify/Shopify+ and technical experience with ecommerce platforms in general.
• Extensive knowledge of digital marketing channels and strategy.
• Excellent numerical and analytical skills with a commercial drive.
• Strong communication skills.
• Excellent organisational and project management skills essential.
• Flexibility to adapt to changing business needs, dealing with ambiguity.
• Excellent attention to detail.
• Possess a forward-thinking working ethic to drive the business forward