E-COMMERCE DIGITAL MARKETING MANAGER FASHION / APPAREL SPORTS BRAND - CENTRAL MANCHESTER / D2C CENTRAL MANCHESTER HEAD OFFICE BASED Our client a rapidly growing Iconic online fashion brand selling globally are looking to recruit an experienced E-COMMERCE DIGITAL MARKETING MANAGER to join their team in central Manchester to lead and deliver a digital and ecommerce strategy for the brands across 3 websites in the UK AND EUROPE.
The successful candidate will have a proven track record in D2C online fashion brand delivering great results and conversant with managing E-commerce websites, PPC, Google Shopping, Social, Content, CRM, Conversion, Merchandising and trading calendar.
This is a great opportunity for an ambitions Digital Marketer/E-commerce specialist to join an ICONIC GLOBAL FASHION BRAND.
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About The Role: This role is a great opportunity to be part of a uniquely structured company with big future ambitions and which is well placed to achieve them.
There is a significant opening for the right candidate to take over the e-commerce activities of a truly icon brand that has recently returned to trend, in a huge way.
Then, to also develop our other brands e-commerce operations from concept to scale while building a team along the way.
Responsibilities Include: • Managing the ongoing Design and Development of 3 e-commerce websites for UK and Europe • Responsible for optimisations to navigation, collections, search, and homepage.
• Incorporate Best Practices into our current websites on an ongoing basis.
• Responsible for regular reporting on website performance and customer experience metrics.
• Developing SEO/PPC strategy and marketing plans and present budget forecasting on quarterly and annual time-scales.
• Identify and report on trends in trading performance and develop sales forecasts for peak trading periods.
• Measure online conversion and identify tactics internally and with third parties to imp rove conversion rates.
• Monitor competitor and web sales trends to ensure web offer and experience is in line with customer expectations.
• Manage product launch calendar and collaborate with the design team to upload content to the site.
• Monitor stock holding and report weekly on the site cover and work collaboratively with merchandising and logistics team to plan and maintain a sufficient stock holding.
• Determine shot lists for photoshoots depending on assets/emails needed, based on selling, inventory, trends, etc.
About You: • 5+ years of related experience in e-commerce digital marketing at a management level/ for a successful online fashion/ sports brands • Deep understanding and strong technical ability with Shopify/Shopify+ and technical experience with ecommerce platforms in general.
• Extensive knowledge of digital marketing channels • Apparel and/or footwear industry experience highly preferred.
• Excellent numerical and analytical skills.
• Strong communication skills • Excellent organisational and project management skills essential.
• Flexibility to adapt to changing business needs, dealing with ambiguity.
• Excellent attention to detail.
• Possess a forward-thinking working ethic to drive the business forward.