At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.
What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.
Our customers rank among the who's who in the Fortune 50.
Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.
Our Winning Culture is the engine that drives our teams of innovators.
We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.
Supported by operating principles of being strategy-led, values-based and disciplined in execution, you'll be inspired, connected, developed and rewarded here.
Everything that makes you unique is welcome; join us and be your best self!
Anaplan is seeking a Director, Product Marketing.
Ideally, this position will sit in our London, Miami, New York, or San Francisco offices.
Your Impact Strategic Leadership : Develop and execute comprehensive product marketing strategies that align with Anaplan's business objectives and drive growth, at plan or above, for our platform and AI product portfolio.
Bring new products and features to market through timely, compelling launch strategies, while crafting clear positioning and messaging that resonates with our target audience.
Market Research & Analysis : Conduct thorough market research to identify trends, customer needs, and competitive landscape, leveraging insights to inform product development and positioning.
Ensure internal stakeholders have the appropriate training and content to effectively position Anaplan against the competition.
Product Positioning & Messaging : Create compelling product positioning and messaging frameworks that articulate the unique value propositions and benefits of Anaplan's platform, AI and applications/solutions to identified customer segments.
Go-to-Market Strategy : Lead the development and execution of go-to-market strategies for new product launches and feature enhancements, ensuring alignment with sales, customer success, sales/partner enablement, and product teams.
Cross-Functional Collaboration : Collaborate closely with product management, sales, GTM operations, enablement, customer success, and other stakeholders to drive alignment and ensure successful product adoption and customer satisfaction.
Content Development : Drive and collaborate on the creation of marketing collateral, including case studies, whitepapers, blog posts, webinars, product videos, and presentations that effectively communicate product value to prospects and customers.
Performance Metrics : Establish key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and continuously optimize strategies based on performance data.
Product Launch : Ensure successful product release & launch communications as well as refine Anaplan's ongoing marketing strategies and execution.
Team Leadership : Build, develop, and lead a high-performing product marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
Your Qualifications: Demonstrable experience of product or solution marketing/management experience Demonstrated success in team leadership, management, and development Bachelor's degree from an accredited college or university; Masters degree preferred or considerable experience.
Experience working with B2B marketing, sales enablement, and cross-functional teams Strong cross-functional collaboration and ability to influence without authority Experience developing marketing content to target key audience members and drive pipeline for your products Deep technical product understanding and experience launching enterprise products and platform features Demonstrated ability to analyze market trends and customer insights to drive strategic decisions.
Proficiency in marketing automation tools, CRM systems, and analytics platforms.
Self-motivated and capable of working in a fast-paced, dynamic environment Excellent command of English, both verbal and written.
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