Digital Marketing Manager

Position: Digital Marketing Manager Location: London, hybrid working model
Salary: £45,000 - £55,000 per annum, depending on experience
About the Role: Intaso has been engaged by a fast growing Cybersecurity scale-up who are seeking a dynamic Digital/Performance Marketing Manager.
This is a unique opportunity to spearhead digital marketing initiatives, driving lead generation, user engagement, and measurable outcomes through strategic campaigns.

Responsibilities: Plan, execute, and manage paid campaigns across platforms like Google, LinkedIn, Instagram, and Facebook, with a focus on acquisition and retargeting.
Partner with the sales team to align marketing initiatives with Account-Based Marketing (ABM) objectives, ensuring tailored campaigns for key accounts.
Collaborate on improving website SEO and user experience, ensuring optimal traffic growth and conversion rates.
Drive email marketing campaigns to nurture leads and support social media efforts to amplify brand visibility and engagement.
Develop and refine landing pages, employing A/B testing to maximise conversion opportunities and refine audience understanding.
Monitor campaign analytics, report on performance, and use insights to refine strategies and improve ROI.
Your Background: 3+ years in performance marketing, ideally within B2B, SaaS, or cybersecurity industries.
Skilled in PPC platforms, SEO tools, Google Analytics, and email marketing systems.
Experience with ABM tools is a bonus.
Capable of interpreting data effectively and working with creative teams to ensure campaigns are both innovative and results-oriented.