Digital Waffle is currently seeking a Digital Lead with experience across each facet of Digital Marketing & eCommerce to join our client in Birmingham.
A legacy brand, with a well-established Marketing, PR & Communications team are looking to strengthen its Digital offering.
They are seeking someone to bring fresh ideas, innovative methods, and a different perspective to the table.
Based in Birmingham City Centre, this role is hybrid, requiring 4 days on-site in the office per week however on the odd occasions there could be more.
Job Title: Digital Marketing Lead Salary: £45,000 - 50,000 Location: Birmingham City Centre Key eCommerce Responsibilities: Ecommerce Strategy: Develop and execute a comprehensive eCommerce strategy, including online store optimization, product listings, and digital merchandising.
Online Store Management: Oversee the day-to-day management of the online store, including product updates, inventory management, and order processing.
Customer Experience: Enhance the customer experience through seamless online shopping, personalized recommendations, and efficient checkout processes.
Conversion Rate Optimization (CRO): Conduct A/B testing and implement CRO strategies to improve conversion rates and increase sales.
Digital Marketing Integration: Integrate digital marketing efforts (SEO, SEM, social media, email marketing) to drive traffic to the online store and boost sales.
Market Analysis and Competitive Intelligence: Monitor market trends, competitor activity, and customer behavior to identify opportunities and optimize the eCommerce strategy.
Mobile Optimization: Ensure the online store is fully optimized for mobile devices to cater to the growing mobile shopping audience.
Payment and Shipping: Manage payment gateways, shipping carriers, and logistics to ensure smooth order fulfillment and delivery.
Analytics and Reporting: Track key eCommerce metrics (e.g., conversion rate, average order value, customer lifetime value) to measure performance and identify areas for improvement.
Additional Technical Skills: Ecommerce Platforms: Experience with popular eCommerce platforms (e.g., Shopify, Magento, WooCommerce) CRM Systems: Proficiency in CRM systems to manage customer data and interactions Marketing Automation Tools: Knowledge of marketing automation tools to streamline email marketing and customer journeys If you would like to be considered please do apply, we will then shortlist accordingly and we will be in touch to discuss if successful.