Digital Marketing Executive Competitive Salary Hybrid Working Leeds An exciting opportunity has come up with a leading law firm.
They are looking for a Digital Marketing Executive to join their marketing department.
Role As the Digital Marketing Executive, you will play a key role in planning and publishing a stream of digital content and will play a crucial part in creating awareness, driving engagement and generating leads.
You will work collaboratively with the marketing team and other departments to align content with business objectives and deliver data-driven solutions and campaigns.
Responsibilities Be responsible for the overall structure and content for the websites Update and maintain the company website with relevant and engaging content Review sections of the website to ensure content is kept up to date Implement targeted SEO strategies to improve organic search rankings Work with relevant areas of the business to create and run successful PPC campaigns Review and report on the performance of the websites, to improve user experience and increase visitor interactions Work with web agency to ensure website constantly evolves to respond to visitor data and evolving technology.
Work with sales departments to plan, create, and execute effective email marketing campaigns Ensure mailing lists are maintained and created for targeted campaigns to maximize engagement and conversions.
Analyse email campaign performance and optimise strategies based on results.
Explore automation as a means to make our communications more efficient.
Consider our approach to newsletters and guide our teams on to maximise performance.
Be involved in generating authentic video and audio content, and sharing effectively and productively.
Managing our Vimeo and YouTube channels.
Use Canva to attract interest and engagement in our content.
Requirements Confident written and verbal communication skills Technically savvy, and proficient in the use of packages such as Canva Ability to generate ideas for content and campaigns and utilise tools and systems to support the creation of these Strong skills gathering, interpreting and presenting data to tell a story and improve our digital performance and ROI.
Considerable organisational skills, able to balance a wide range of priorities Proactively identify opportunities for improvement and take appropriate action Desire to learn and develop Knowledge of Wordpress, e-marketing systems e.g.
Dot Digital, Sprout Social, Google Ads and other systems e.g.
relevant AI tools If you are interested in the Digital Marketing Executive click 'apply now' and a member of our team will be in touch.