Job Title: Digital Marketing Executive Location: York, UK Salary: £26,000 - £29,000 Are you a driven and results-oriented Digital Marketing Executive with a passion for paid ads, lead generation, and all things digital?
We have an exciting opportunity for you to join a dynamic team based in York!
About the Role: As a Digital Marketing Executive, you will play a pivotal role in executing and optimizing our digital marketing campaigns across various channels.
Lead generation is a key focus, and you'll be working with paid search (PPC), SEO, email marketing, and social media to drive high-quality traffic and conversions.
Your experience in data analysis will be crucial in optimizing campaigns and uncovering new opportunities for growth.
Key Responsibilities: PPC Campaign Management: Create, manage, and optimize paid search campaigns across Google Ads and other platforms.
Ensure lead generation goals are met while driving high ROI.
Lead Generation: Develop strategies to capture and nurture leads through effective targeting, landing page optimization, and retargeting.
SEO: Understand and implement SEO best practices, including keyword research, content optimization, and on-page SEO to improve organic search rankings.
Email Marketing: Design and execute email marketing campaigns, from audience segmentation to performance analysis, to drive engagement and conversions.
Social Media Management: Oversee the company's social media presence, including content creation, scheduling, and engagement to boost brand visibility and lead generation.
Data Analysis: Analyze digital marketing campaign performance using Google Analytics and other data tools.
Track KPIs and metrics to optimize strategies and identify new opportunities for growth.
Required Skills & Experience: PPC Experience: Minimum 2 years of hands-on experience managing paid search campaigns, particularly focused on lead generation.
SEO Knowledge: A solid understanding of SEO principles, keyword research, and content optimization to drive organic traffic.
Email Marketing & Social Media: Proven ability to plan, execute, and measure email campaigns and manage social media accounts to achieve marketing goals.
Analytical Skills: Strong data analysis abilities and experience with tools such as Google Analytics to track, report, and optimize digital campaigns.
Creativity & Problem-Solving: Ability to think strategically, develop innovative ideas, and implement solutions to optimize performance.
Desirable Attributes: Highly organized with a keen eye for detail.
Strong communication skills and the ability to collaborate effectively with internal teams and external agencies.
Proactive, self-motivated, and results-driven approach.
BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.
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