Location: Aylesbury, England (Office Based) Please only apply if you are in a reasonable commuting distance.
Salary £26,000 - £30,000 (Depending on experience) Closing Date for applications Friday 22nd November 2024 First virtual interviews of suitable candidates will be held on TEAMS week commencing Monday 2nd December 2024.
Second interview of shorlisted candidates will be held week commencing Monday 9th December 2024.
We are seeking a creative, enthusiastic, and driven Digital Marketing Executive to join our small team based in Aylesbury and enhance NTDA's brand visibility, member engagement, and new member acquisition.
In this newly established role, you'll have the opportunity to shape NTDA's marketing communications function with potential for growth and impact.
You'll drive digital marketing strategies to boost engagement, recruit and retain members, and promote membership benefits, NTDA activities, events, and industry advancements.
Working closely with the Chief Executive Officer, you'll develop and optimise campaigns, analyse performance, and ensure consistent messaging across all digital platforms.
Job Responsibilities: Content Creation and Community Engagement: - Create, edit, and publish engaging content across NTDA's website, blog, social media, emails, newsletters, and bulletins.
- Collaborate with members, industry experts, and stakeholders to develop content aligned with NTDA's brand, mission, and objectives.
- Build a sense of community among current and prospective members, encouraging active engagement on digital platforms.
Social Media Management: - Grow NTDA's social media presence on LinkedIn, X, Facebook, YouTube, and other relevant platforms.
- Plan and schedule posts, engage with followers, and stay informed of social media trends.
- Use analytics to track engagement, providing insights and recommendations to improve reach and impact.
Website Management and SEO: - Update and maintain NTDA's WordPress website, ensuring content accuracy, mobile responsiveness, and adherence to SEO best practices.
- Analyse website traffic and user behaviour using Google Analytics to improve user experience.
- Implement SEO strategies to boost search engine rankings and drive organic traffic.
Event Promotion: - Develop and execute campaigns to promote events such as the Charity Golf Day, Tyre Industry Conference, Annual Dinner and Awards, and regional gatherings.
- Showcase sponsor and partner support for each event, maximising ROI across digital platforms.
- Provide live social media updates during events, engaging sponsors, members, and followers in real time.
- Support onsite event activities, including delegate registration and meet-and-greet duties.
Analytics and Reporting: - Regularly analyse digital marketing performance across all channels, using insights to inform strategy and identify areas for improvement.
- Report key metrics and achievements quarterly to the Chief Executive Officer.
General Responsibilities: - Respond promptly and professionally to external enquiries, providing tailored advice via phone, email, social media, and post.
- Contribute actively to team projects and undertake any other duties as required by the Chief Executive Officer, consistent with your role, skills, and expertise.
Qualifications and Experience (Essential): - Bachelor's degree - Full UK driving licence - Minimum three years' experience of working in a digital marketing and communication role - High standard of accurate written communication, grammar and spelling - Experience of writing and editing content for different audiences and a variety of digital and print media - Highly experienced user of a wide range of social media channels including Facebook, X, LinkedIn, YouTube and WordPress - Understanding and practical experience of SEO and SMO techniques - Full working proficiency across all Microsoft 365 applications - Fully competent and frequent user of WordPress web content management system - Fully competent and frequent user of photo editing packages such as Adobe, Paint, Photoshop etc.
and other content and communication packages such as Mailchimp, Survey Monkey, Buffer, Hootsuite, Canva - Willing and available to commute to and work from our offices in Aylesbury, Buckinghamshire - Willing and available to work away from home or maximum 2-3 days at a time, to support NTDA and other trade events Experience (Desireable): - Experience of working in a membership organisation, trade association or membership-based organisation - Understanding of inbound and outbound marketing practices - Experience of campaign and event planning - Experience of working with external suppliers and contractors, including web developers, PR agencies and event venue staff my