Are you a creative marketer with solid B2B experience?
We are supporting the recruitment of a newly created role of Digital Marketing Associate with one of our academic publishing clients, who specialise in providing AI-powered digital solutions and platforms for the global scholarly space.
Details: Salary: £30,000 - £40,000 Location: Home-based within the UK Full-time / Permanent role Overview of the role: The Digital Marketing Associate will oversee all digital marketing activities and work closely with a small Sales team to support lead generation and the creation of marketing collateral.
Main responsibilities include: Create and manage digital and print content for various platforms and events Support the rollout of a new company website, writing copy and providing feedback on usability and design End-to-end campaign management, from planning, execution, and optimisation of paid and non-paid campaigns across multiple channels Define and monitor KPIs to measure campaign success and inform future marketing strategy Design and execute email campaigns for lead generation and promotions Create and schedule posts for company social media accounts and monitor updates Analyse market trends, customer behaviour, and competitors to identify business opportunities About you: The ideal candidate for this role will have a couple of years of experience in a digital marketing role, ideally in the B2B publishing/SaaS sector.
You will have a good working proficiency in digital marketing tools and platforms, and the ability to design engaging campaigns and content that appeal to the target audience.
You will be a good copywriter and understand PPC, social media, and email marketing best practices, and have basic graphic design skills using tools like Canva.
Experience in the information or publishing industry is preferred, as is a bachelor's degree in marketing or a related field.
For a full description of the role, please send your CV with a brief paragraph outlining your relevant skills.
Closing Date: Early applications may be prioritised.
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