JOB PURPOSE As Digital Clientelling Coordinator you will be responsible for leading the execution of our Client Engagement Digital Clientelling programme.
RESPONSIBILITIES End to end responsibility for the execution of the Client Engagement Digital Clientelling program, including service development, training, performance management, CRM activities and campaign orchestration globally.
Structure and maintain a comprehensive digital clientelling calendar leveraging on data and customer insights to identify key journeys and opportunities Partner with the regional teams to develop, plan and improve clientelling activities through locally relevant campaigns, projects & initiatives.
Work cross-functionally with the Data Science team to develop and leverage on data models and tools that could improve accuracy and personalisation of the targeted clients.
Work hand-in-hand with Digital Marketing to ensure alignment and orchestration between the Client Engagement calendar and initiatives and the ones of the other channels within Burberry.
Liaise with Digital and CRM peers to deliver to the regions relevant materials and services for clientelling activities to be used by CS to engage with clients.
Through analytics and in partnership with Data teams, understand the impact and uplift driven by the clientelling activities.
Share best practices, training and build capabilities at regional level.
PERSONAL PROFILE Experience of working with CRM databases and platforms as well as with tracking, measurement and analytics tools; Ability to work across a range of disciplines from data and analytics through to creative and marketing; Understanding of retail and luxury goods market; Experience in Tableau or other data visualisation tool (preferred but not required); Proactive and eager in taking part to innovative projects and work cross-functionally; Excellent organisational skills and the ability to prioritise competing demands; Ability to work independently and deliver a project under tight timelines; Ability to build and maintain stakeholder relationships.