Forward Role are working with an innovative, award-winning FinTech services business based in Manchester City Centre.
The business enables the team to work autonomously, and they pride themselves on the vibrant, energetic and entrepreneurial culture.
The data team is expanding and offering an incredible opportunity for an experienced Digital Analyst to take ownership of the Digital data.
As the Digital Analyst, you will sit in the centralised analytics function and support the marketing team.
In addition to this, the role is critical in the Growth squad, where you will be working on longer-term projects to drive the business growth strategy.
They are looking for someone who is super proactive and can grab hold of analysis and insight and turn it into actionable initiatives.
What will you be doing?
Own the digital data and analysis across the business, being the GA4 expert Supporting channel owners, providing analysis and insight to support growth.
Building dashboards and delivering reporting to support informed decision-making across the business.
Understand the digital customer journey – identifying areas of improvement and opportunity.
Making recommendations and feeding into the testing roadmap and strategy.
Championing an experimental and testing culture, supporting the conversion rate optimisation efforts.
Develop attribution model, linking on and offline data to understand the full end-to-end customer journey About you.
Experience in a similar Digital/Web/Marketing Analyst role Advanced user of GA4, ideally with BigQuery exposure Experience using visualisation and reporting tools, such as Tableau Experience with SQL Understanding of Google Tag Manager Understanding of experimentation and CRO Passionate about digital data, marketing effectiveness and attribution If you are interested, please get in touch with Sophie at Forward Role – or apply to this advert with your CV.