At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.
About the team you will be joining: Reporting into the Head of Data Strategy, you will be a senior member of the Data Strategy team, which forms part of the wider EMEA Data team. This team includes a mix of consultants, analysts, data scientists, and insight and effectiveness experts, as well as a team of technical enablement specialists.
Who we're looking for: We are looking for an experienced Data Strategy Director to lead our team on a major automotive group account. You'll be a well-rounded data practitioner with a strong focus on CRM and digital, coupled with a deep understanding of Salesforce Marketing Cloud. Crucially, you'll have a proven track record of mentoring and supporting junior team members, as you'll be responsible for managing their day-to-day operational work.
What You Will Be Doing: As Data Strategy Director, you will be the primary client contact, responsible for the daily data strategy operations and overall performance management of your team. You will shape and execute data-driven strategies, focusing on CRM and its application across digital and social channels. This includes:
Designing and implementing 1st party data strategies for CRM and broader communications across all channels.Developing data and martech roadmaps to drive client growth and enhance data maturity.Devising innovative data solutions, leveraging analytics, automation, and diverse datasets to understand consumer behaviour, performance, and identify opportunities.Acting as a CRM specialist, designing connected customer experiences encompassing data collection, personalization, segmentation, and marketing automation.Developing test-and-learn/growth strategies to optimize campaigns and enhance ROI.Applying advanced analytical techniques (predictive modelling, clustering, segmentation) to address client challenges.Collaborating with stakeholders to embed best-practice measurement, reporting, and insight generation, ensuring all work is insightful and action-oriented.Leading all stages of the client relationship, from proposal creation and onboarding to ongoing strategic development, acting as their trusted partner.Championing the value of data across the agency, demonstrating its impact on creative, content, and experiences.What Skills Will Help You Be Successful: Strong critical thinking, problem-solving, and client consultancy skills.Proven experience in CRM, ideally within the automotive sector, with a focus on defining growth and revenue-generating consumer lifecycle journeys.Deep understanding of digital marketing, including journey analytics, tracking, governance, and platforms like Google Analytics and Adobe Analytics.Familiarity with paid media platforms, measurement, and metrics (Meta, LinkedIn, Google Ads).Experience with marketing automation platforms, CDPs, campaign management tools, ESPs, and specifically Salesforce Marketing Cloud.Proficiency in Excel and other self-serve analytics tools, including developing simple dashboards and applying data visualization techniques.Excellent communication and data storytelling skills, with the ability to explain complex concepts to non-technical audiences.A strong interest in behavioural science and its application through data.A proactive desire to learn and stay abreast of industry trends.Collaborative and open-minded team player with strong delegation and mentorship skills.Proven ability to work with and influence stakeholders at all levels.Previous line management experience, including supporting performance reviews and fostering a continuous learning culture.Strong commercial acumen, with a focus on client satisfaction and profitable account growth.At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives reflect our dedication to giving back and making a positive impact in our communities and beyond.
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