CRM Specialist Retail Up to £35,000 Hybrid working – 2 days in the office and 3 remote Bolton Fantastic benefits including unlimited holidays Forward Role are working with an established, family owned, global retailer to recruit a CRM Specialist.
This business has an unrivalled company culture, here's some of the reasons why… "Retails 1 Best Company To Work For" No 9-to-5 grind here What matters is results, not hours.
Get the job done when and where it works best for you Autonomy and freedom to plan your day around what works for you Success is measured by your results, not by how long you're logged in End of year and half-year company-wide events, as well as the usual Xmas do and many more Unlimited holidays with a minimum of 25 days plus bank holidays The role: Joining a Marketing team of 12 and reporting into a Head of Digital with a wealth of experience in some of the most well-known retailers, this role will take ownership of the CRM channel.
Responsibilities: Support on the development of CRM strategies with the aim to improve conversion and customer lifetime value across 4 main online territories.
Own the build, execution and reporting of CRM journeys primarily across email, and lead in adding SMS to the plan.
Conduct weekly and monthly reporting to understand and visualise to relevant stakeholders what is and isn't working, turning your insights into actions.
Support the wider digital team with the CRM aspect of the Marketing Calendar.
This includes briefing into the creative team and proofing sends for approval.
Build and optimise CRM segments within the customer database, ensuring to deliver the right message at the right time in the journey.
Develop and launch customer insight strategies – including surveys – to better understand customers.
Launch and track A/B tests across campaigns, automations and channels to ensure to continue to improve CRM activities.
Work closely with cross-functional teams, including Marketing, Trade, Merchandising and the Customer Service team, to ensure seamless execution of CRM and email marketing.
Monitor competitor campaigns within the market to inform future e-mail strategy.
What you will need: 2 years' experience in a CRM role.
A strong analytical background using Microsoft Excel and GA4, as well as third party reporting tools are desirable.
Experience using Klaviyo and Shopify Plus is advantageous.
Highly organised and process driven.
Comfortable recognising and adopting brand tone of voice when writing copy.
Ability to work independently and as part of a wider team.
Good stakeholder management.