Customer Lifecycle Marketing Executive (CRM) Hemel Hempstead (Hybrid – 50% of week in office) Annual salary + bonus and benefits Be part of the CRM Transformation at Haven!
Automation and personalisation are key pillars of our new Customer Lifecycle Marketing proposition, delivering an enhanced guest experience and incremental revenue.
The CLM Exec will support and implement the CRM strategy, including managing the development, build and execution of tactical communication campaigns to improve conversion and engagement rates.
Your Opportunity: To learn, develop and become an expert in a key area of the business by: Working closely with data management, commercial, digital and brand teams to create and deliver compelling campaigns by leveraging customer data for holidays and holiday homes Delivering campaigns to support key sales periods and support delivery of tactical offers Proactively using internal reporting channels to understand effectiveness of email campaigns and recommend improvements Contributing to the overall marketing plan by ensuring synergy across channels and look for opportunities to add value to other activity or wider campaigns What we'd like you to bring: Strong experience of working with Email Service Providers to build and sending emails Understanding of the booking process and guest experience A good understanding of customer databases and how they work Analytical and reporting skills Effective stakeholder management skills Basic project management skills What's In It For You?
Holiday allowance that rises with service, plus a 'Holiday Buy Scheme' Annual bonus 20% discount on both Haven and Warner Hotels holiday for you, family and friends Comprehensive wellbeing support Access to the Bourne Leisure corporate box at the O2 Arena,London Exclusive discounts with corporate partners Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees Enhanced family friendly policies and pay (eligibility criteria applied) Who are we?
We're part of an award-winning Bourne Leisure family, which includes Haven and Warner Hotels.
We have 9,000 fantastic team members and 39 beautiful seaside locations and our HQ based in Hemel Hempstead.
What's it like to work with us?
Our people and the teams they form are the backbone of a professional experience with us.
At Haven, we take pride in our Breath of Fresh Air culture, which focuses on valuing and supporting every team member.
We prioritise openness and transparency in our interactions allowing our team members to be their authentic selves.
We operate a hybrid working model, meaning 50% of your working week will be spent at the office, occasionally on Park, or at external events.
What can you expect during the recruitment process?
The interview process will be up to 3 stages and may contain a presentation or skills test, depending on the role.
Please reach out if you need additional support or specific arrangements to enable you to perform to the fullest during this process.
Diversity, equity, and inclusion are at the heart of who we are and what we do.
Our commitment to these values is unwavering and they are central to our mission.
We encourage applications from all backgrounds, communities and industries and we are ready to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share.
We genuinely care about every candidate's experience during the recruitment process and are here to provide support where we can.
If you require any assistance or reasonable adjustments while applying, please don't hesitate to reach out to us at ******.