Crm Specialist - Sports

CRM Specialist - SportsSalary: £30k-£40k DOE + Excellent BenefitsBradford with Flexi-working (2 days in the office)My client is an industry leader and, due to continued expansion, a new opportunity has arisen for an experienced CRM Specialist to join the team, based out of their West Yorkshire based head office.This is the ideal position for an experienced email marketing specialist looking to move into a growth environment, or for a generalist online marketer who has worked on email campaigns previously and is looking to specialise in the email marketing field.A key part of your role will be ensuring that all communications are on brand, so you will be required to work closely with the internal design team.
You will also be required to analyse and report on campaign performance and competitor activity, so a good understanding of Excel is essential.The successful candidate will:-- Have worked with ESPs- Understand customer targeting and segmentation - Experience with A/B testing and conversion rate optimization techniques- Have excellent copywriting skills