Are you an experienced CRM Manager, who has a core focus on driving customer engagement and operational excellence?
If so we, want to speak to you about this role!
MRG is delighted to have partnered with a key financial services client, based in Glasgow, who is looking to recruit a CRM Manager to join their Customer function.
In this role, you will take the lead in shaping and delivering a data-driven, personalised CRM and communications strategy that enhances customer loyalty and long-term value.
About the Role: In this transformative period of technology implementation and brand investment, you'll:
Develop and execute a comprehensive CRM and operational communications strategy aligned with business objectives.
Lead a small team to optimise customer relationships, delivering exceptional customer and commercial outcomes.
Act as a Subject Matter Expert (SME), collaborating with technology teams to shape the future of customer experience.
Champion the customer perspective across all initiatives, ensuring alignment with our brand values and tone of voice.
Key Responsibilities: Implement lifecycle and operational communications to enhance customer experiences.
Analyse customer trends and behaviours to inform and optimise CRM initiatives.
Collaborate with cross-functional teams to ensure seamless customer experiences across all touchpoints.
Measure and report on CRM performance, driving continuous improvement.
What You'll Bring: Proven leadership skills, with the ability to inspire and develop a high-performing team.
Expertise in developing and implementing CRM strategies that align with business goals.
Strong analytical skills to derive insights from CRM data and measure programme effectiveness.
A deep understanding of customer behaviours, market trends, and emerging CRM technologies.
Exceptional stakeholder management and collaboration skills, fostering cross-functional alignment.
Salary for this role is in the region of £53,000 with an excellent benefits package.
The hybrid working arrangements are great, with circa one day expected in the office per month.
To learn more about this great opportunity, please reach out to Jonathan on or 07751 516 344.