Job Details This role will report into the CRM Manager, and will sit in the marketing team who are responsible for delivering highly customer-focused digital marketing initiatives and experiences, and is an excellent opportunity for a junior CRM marketer to work on a variety of acquisition, engagement and loyalty CRM initiatives, including prospect emails, welcome, retention and referral programmes for both in-house brands and partner brands including Sainsburys Bank, Argos, The RSPCA, Post Office and more.
This is a fixed - term contract for 12 months.
Key Responsibilities Support with developing & improving acquisition & customer retention, engagement and loyalty Play a key role in implementing and delivering the CRM strategy and community strategy across all brands.
Working across email, letters, sms and onsite Responsible for creating, building, testing and sending newsletter and trigger based emails and sms.
Ensure appropriate planning and management of each campaign, supporting timely, high quality delivery and content Define success criteria for each campaign and rigorously analyse the results, suggesting improvements and testing new ideas.
Carrying out A/B / multivariate testing Help with developing and handling the CRM test and learn roadmap to improve retention.
Creating copy for customer communications, ensuring brand tone of voice across all customer touch points Manage the content marketing process and ensuring compliance approval Working across multiple business areas for implementation and execution of comms Test, track and optimise all emails / sms / campaign activity.
Reporting and analysis of campaigns.
Working on data segmentation and post-campaign analysis Work with the CRM Manager to optimise communication activity across all brands Develop data driven trigger based communications and newsletter communications for the existing customers and prospects Responsible for collecting customer reviews and sharing feedback within the business to help improved customer experience to act to deliver good outcomes for retail customers whilst delivering a higher standard of customer care and enabling consumers to make effective decisions in their interests Successful Candidates Will Have Have a degree level business/marketing qualification You will be a self-starter e Experience in email marketing and knowledge of CRM systems and databases (desirable) Good knowledge of Google Analytics and an analytical mind set Strong copywriting and content management skills.
Impeccable spelling required.
Display excellent written and verbal communication skills to be able to communicate with different stakeholders and partners Excellent team player and multi-tasker Passionate about customer experience ADZN1_UKTJ