Crm Executive - Hybrid - Ashford/London

£28000CRM Executive Salary £28,000FT 35 hours per weekHybrid - Travel to the London or Ashford Office at least once per month Here at Saga, we are seeking a CRM Executive.
The role of the CRM Executive will play a key part in shaping the CRM Strategy for the Insurance division using data and insight to its fullest.
Working closely with the CRM Data Planner you will help drive data led decision making, suggesting ideas and improvements to our marketing strategies to inform the Marketing creative teams.
As an experienced CRM tool user, you will build and execute multi-channel integrated campaigns, using a combination of SMS, DM, Outbound and Email deliveries, utilising dynamic content and automation where possible to deliver exceptional messages to our customers.
You will work closely with digital teams to ensure we have an integrated, multi-channel approach to our campaigns, sending the right message, to the right customer, at the right time and in the right channel.
You will have access to a suite of Adobe tools – Adobe Campaign, Target and Analytics, that you will be able to use to your best advantage to deliver inspiring and relevant content.
Collaboration with multiple teams, including Data Science, Marketing Creative and Email developers will be essential, and you will proactively push ideas forwards and own campaigns across customer touchpoints from inception to delivery.
Accuracy and attention to detail are essential to this role, with all correct sign off procedures followed.
A good knowledge of data protection and GDPR legislation would be advantageous.
This role is multi-faceted and fast-paced where you will work on multiple initiatives at once.
There will be elements of data management, working alongside our Group Data team to ensure any data inaccuracies are identified and fixed as soon as possible.
You will also work on key projects where you will provide your knowledge and expertise to drive business change.
Working alongside the CRM Data Planner, you will guarantee that activity is fully trackable; reviewing and analysingweekly campaign performance to proactively evolve campaigns based on testing strategies, performance indicators and audience insight to ensure we're getting the most out of our databases at every opportunity.
This position reports to the CRM Manager but will be required to work collaboratively with the CRM Data Planner and CRM Technical Specialists.
The position is predominantly remote working, but you would be required to attend monthly face-to-face collaboration sessions in the London or Ashford offices.
Role Responsibility Using data and insight to initiate and progress advanced CRM journeys Help to shape the CRM action plan and work with the team to plan and execute campaigns that deliver performance improvements.
Fully utilise the tools and data available to design and deliver omni-channel campaigns covering all areas of communications- new customer acquisition, engagement, loyalty, advocacy and win-back, creating multi-channel executions, whilst delivering exceptional experiences to our customers.
Analysis, segmentation and targeting of customers within internal database Planning, creating and executing multi-channel, automated campaigns, including email, postal, SMS and outbound.
Covering all CRM aspects of the campaign, from data brief to post campaign reporting where required Execution of multi-campaign testing programmes within campaign builds Ensuring activity is trackable for all required metrics within CRM remit and proactively suggest areas of improvement using a test and learn framework.
Working closely with the Group Data team to ensure any requests for data or data issues are provided/resolved in a timely manner Promote excellence and best practice in CRM and the use of Adobe, driving a CRM culture across the business Collaborate with wider business teams to deliver cross division projects Responsible for demonstrating an understanding of regulatory risk across Marketing and customer touchpoints including working knowledge of the latest FCA guidance To be a positive, proactive member team The Ideal CandidateIdeally 2+ years of CRM experience incorporating integrated campaign delivery across multiple touchpoints, customer journey development, automation, multi-channel workflows and dynamic content deliveryEducated to A level preferred, but experience is keyEvidence of full ownership of CRM campaigns from inception through to analysisKnowledge of Adobe suite of tools preferableKnowledge of data integration and a passion for digital solutionsExcellent personal communication and presentation skills and able to come across as a professional, credible, respected representative of SagaStrong levels of multi-tasking, prioritisation, and solution-orientated approachesSound understanding of a Financial Services regulatory environmentSuperior professionalism with internal and external teamsWell organised and detail orientedAmbitious personality who is open to helping with any taskAbility to work under pressure and deadlinesPackage DescriptionEveryday our colleagues deliver exceptional experiences to our customers.
We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package for all colleagues.We offer total flexibility over where you work you choose a place that you feel most comfortable and productive, either from home or in one of our hubs in London, Ashford or Sandwich.BENEFITS AVAILABLE TO ALL COLLEAGUES:Our working week is 35 hours per week, these can be worked flexibly to suit your working style25 days holiday + bank holidaysOption to purchase additional leave up to 5 extra daysPension scheme matched up to 10%Life assurance policy on joining usWellbeing programmeColleague discounts including family discounts on cruises and holidaysRange of reductions and offers from leading retailers, travel groups and entertainment companiesEnhanced maternity and paternity leaveGrandparents leaveCompany performance related annual bonus - Up to 5%Income protectionAccess to Saga Academy, our bespoke learning platformAbout the CompanyOver the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK.
The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service.
These include cruises and holidays, insurance, personal finance and the Saga Magazine.At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement.
We value diversity not just because it is the right thing to do, but because diverse teams perform better.Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity.
We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.
For more information on our DEI policies please visit our Saga Careers page.Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team.
Please do not forward CVs to our recruiters, employees or any other company location.
Saga will not be responsible for any fees related to CVs received in this unsolicited manner.Job Reference: saga/TP/40191/3055