CRM Activation Consultant (Full Time, Permanent Position) London (Hybrid) Let's make the most of your talent About us At Direct Line Group, insurance is just the start.
Combining decades of industry experience with talented people in every field from data, technology, customer care and auto repair, to HR, finance, and procurement, we're a customer-obsessed market powerhouse.
And we all work together to be brilliant for customers, every single day. What you'll be doing As a key member of the DLG CRM team and reporting to the Activation Manager, this role will implement CRM campaigns and activities on the DLG customer Apps and across email, SMS, Social, telephony and inbound channels. The CRM Activation Consultant will create and deliver a pipeline of activity to target timelines and budgets.
All Activation Consultants will work with Performance and CRM Campaign Managers, agencies and internal resources including the Design Studio, the Martech team and the data team and will leverage the latest data-driven marketing techniques and innovations to help improve performance KPIs.
All campaigns will be delivered using our new Martech; BRAZE and LiveRamp. Architect and execute CRM activities as set by the CRM and Performance Managers, on time and on budget using BRAZECreate a prioritisation backlog to be reviewed and agreed with the Head of CRM, Activation Manager and the CRM ManagersAccountable for managing the data for each CRM activity, ensuring all DLG suppressions and data ethics processes are in place and checked with stakeholders (including AML and sanctions)Work with external agencies, print companies and content/production providers when required to deliver multiple campaign components to ensure cohesive and integrated activations and within Brand guidelinesIn partnership with the CRM and Performance Managers, ensure steps are taken to enable the measurement of activities to enable always optimisation and improvementsInfluence the wider marketing, digital and tech teams to test and learn by championing experimentation and CROWork with the Martech and Data Teams to help create backlogs for Tealium and Snowflake to ensure the build of enhanced audiences and Tags are set-up to activate customer-relevant or hyper-personalised activitiesWork with the Data Chapter and Customer science teams to ensure activities are enriched by the latest marketing consent, insight, segmentation, propensity models, suppressions etcExecute all campaigns in line with DLG's risk appetite and the latest data and privacy regs (GDPR, PECR etc)What we're looking for Experience working in similar roles with direct-to-customer brands delivering CRM activities across BTL channels (including DM, Email, SMS, and Apps) and paid media channels (including social, video and CTV) with demonstrable experience of creating CRM campaign architectures and workflowPrevious experience working with a CDP, Experimentation tools and other CRM based MartechPrevious experience building and implementing CRM campaigns using BRAZECustomer obsessed and advanced knowledge of data and privacy regs (GDPR, PECR etc)Ability to drive data-driven analysis and insights to improve campaign effectiveness and value to the business, including advanced analytics to measure the impact of performance media campaignsPrevious experience managing 3rd party agencies ideally in a managed account/fully outsourced capacityExcellent communicator and team player with the ability to make the complex simplePrevious experience of using Data Clean roomsExperience in digital and BTL campaign measurement and analyticsHours: 35 hours
Ways of Working Our hybrid model way of working offers a 'best of both worlds' approach combining the best parts of home and office-working, offering flexibility for everyone.
When you'll be in the office depends on your role, but most colleagues are in 2 days a week, and we'll consider the flexible working options that work best for you. Being yourself Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people.
We're delighted to feature as one of the UK's Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers. We know you're more than a CV, and the things that make you, you, are what bring potential to our business.
We recognise and embrace people that work in different ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.
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