Content Strategist

Job Description One of our clients are looking for a Content Strategist to join their expanding team.
As our Content Strategist, you will play a pivotal role in developing engaging, cohesive, and consistent messaging that resonates with their target audience.
You'll collaborate closely with other marketing professionals to bring a personable, authentic voice to their brand.
? Key Responsibilities: Content Strategy Development Design and implement a comprehensive content strategy that aligns with the companies brand vision and values, focusing on delivering value at every stage of the customer journey.
Conduct research and analysis to identify content needs, preferences, and gaps across different customer segments.
Utilise insights from customer feedback, analytics, and industry trends to continuously refine and improve the content strategy.
Define the Prospect tone of voice guidelines, ensuring consistency across all communication channels.
Customer Journey Optimisation Map and optimise content across customer journeys, identifying opportunities to enhance the customer experience and drive engagement at each stage.
Work closely with the marketing, sales, and customer support teams to ensure content supports customer needs and aligns with business goals.