As the Content Leadyou will beproven wordsmith with a proven talent for developing best-in-class copy and managing the application of visual content.
Were on the hunt for someone who can think critically and strategically about our approach to the written word.
As content lead, youll have responsibility for all copy produced for our marketing activations, product content, and external comms.Part of your role will involve collaborating with our offshore resource.
Content Strategy: Creating key messaging to bolster and optimise commercial campaigns across the entire marketing mix Leading the content approach across one of our group brands, taking responsibility for messaging consistency Understanding and maintaining consistent tone of voice across all written content Work with offshore content editors, to brief, review, edit and guide content output.
Copywriting and Content Delivery: Writing cornerstone campaign copy to guide and direct the roll out of marketing campaigns Writing short-form commercial content for a range of marketing channels, including eCRM, direct mail, PPC and SEO Writing long-form editorial content to drive forward marketing efforts and commercial campaigns Writing long and short-form copy for product efficiency and conversion rate optimisation Updating and uploading content to the product CMS (Wordpress and Magnolia) Sourcing assets and imagery for web use and to support content, including basic editing Writing support copy for customer communications Management: Owning the maintenance and delivery of a content roadmap aligned to the brand goals and commercial objectives Taking briefs and writing autonomously, working with stakeholders to understand commercial and customer objectives Receiving feedback and making amends to content efficiently and effectively Managing cross-departmental sign off process and stakeholder alignment Leading content projects across one of our group brands, ensuring timely delivery and efficient stakeholder liaison Essential Skills: B2C copywriting experience An impeccable understanding of grammar and style A portfolio of copywriting across the entire marketing mix and product lifecycle which demonstrates creativity, imagination and flare Understanding and expertise in tone of voice, and a good working knowledge of how to develop TOV Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
Detailed product content knowledge, including experience using CMS systems (ideally Wordpress and Magnolia) and minimally, a basic understanding and use of HTML Benefits of working with us Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.
Perkbox from day 1!
-Discounts, bonuses and awards!
Perkbox also includes a fantastic suite of tools for looking after your mental wellbeing.
Take some time for yourself -26 days paid holidays plus bank holidays, +1 day leave for every years service up to 30 standard days.
And the option to buy more (Pro rata for FTC).
Health and fitness, private medical insurance -Following the successful completion of any probation period, membership to the company PMI & gym scheme is offered with the option to add additional family members (excluding less than 12 month contracts).
Discounted travel insurance -Discounted travel insurance policies with Staysure.
Pension -5% matched pension, auto enrolment after 3 months.
Work hard, play hard -Fantastic team social events, including parties and on-site social Fridays.
Milestone gifts -Up to 2 milestone gifts per year.
Fund a goal -A chance to be nominated to fund a goal you have been striving for up to the value of £3,000.
Fancy food or a coffee?
- A subsidised on site canteen and Costa Coffee in Northampton.
Cycle to work -We'll support you with costs if you're someone who likes to cycle to work.
Giving back - We are committed to supporting our community and offer 1 day of volunteering a year for every employee.
Employee assistance programme -Health Assured who provide mental wellbeing support can be accessed through Perkbox.
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