At Bella & Duke we champion pet health and wellbeing, challenging the status-quo so that pet-centred, species-appropriate nutrition becomes the natural choice for every pet owner. We're pet people and know that pets are always by our side, through thick and thin, making our lives better. Our pets have always been right by us, it's time we do right by them too.
With a vision for improving overall pet health and wellness, we focus on nutrition and pet behaviour and supporting pet owners to give their pets the happy, healthy, and long life that they deserve. Our passion for wellness extends to our employees too. With shared values, ethos, and culture, we have created a workplace for both our employees and their pets that focuses on wellbeing as well as ambitious growth.
Why this role is important to us This is a new role within the business, created to further grow our already thriving community on social media, develop our presence on newer channels such as Tik Tok, and support ongoing paid advertising production for all channels including Meta, Youtube, Tiktok and more.
As Content Creator, you'll have significant opportunity and autonomy to champion creation of short form content for organic social media channels, create assets and graphics for our website, social media channels and more.
The Content Creator will report to the Head of Brand Experience + Creative, in addition they will also collaborate closely into a team with:
? Head of Content + Communications
? Creative designers, Content + copywriters
Location Rosyth, Scotland - This is a full time role and whilst it does offer flexibility, you will need to be in the office or on location 2-3 days per week.
Where your expertise will be focused: This is a pivotal new role focussed on connecting and engaging with new and existing audiences on new and existing organic and paid digital channels. You will work closely with the wider Brand + Content team to develop and execute a comprehensive creative strategy across all digital customer touchpoints.
You will be fast paced and proactive, a creative heartbeat developing fresh, new and exciting content that brings our brand guidelines and tone of voice to life on various channels. You'll be collaborating with key-stakeholders, social media influencers and PR partners to create impact across all Bella & Duke channels.
Although there will be support from the in-house creative team, you will need to be able to produce and edit both video and static graphic design content. It would also be advantageous if you have experience with editing other mediums such as podcast audio and footage.
You will be adept in analysing market trends, competitor activities, and customer feedback to stay up-to-date with industry best practices.
What you'll bring to the role You will be a natural creative, passionate about your work, who can bring fresh ideas to the table. You may have had experience generating your own following on social media or one for a brand where content involved you featuring in videos or imagery. Examples of creating content like that for Bella+Duke might include taking our followers on a tour of Crufts, reviewing our products or showing how to plate up the perfect meal to over 37,000 members in our facebook community or on Tik Tok live.
You'll be happy travelling to various locations to capture great content, be that events across the UK, an amazing shoot location or even just your local dog park. You will be a great team player, ready to support others and work with departments, at all levels. You will have experience working for a brand or agency developing social media content for consumer facing organic posts and paid advertising, you may even have managed other influencers or partnerships as part of your experience. All of this means you'll have your finger on the pulse of the latest social and cultural trends.
You'll have a deep understanding of all social platform ecosystem and what works for them: trends, hashtags, music usage, functionalities, guidelines, and platform updates, allowing you to create captivating content, including photography, video, captions, hashtags, and short form copy that aligns with our brand voice and resonates with our target audiences. It would be beneficial if you're also passionate about all things pets and pet wellness.
What you'll be doing ? Getting out and about to bring our content to life in new and different locations, whether that be on a photoshoot location, in the local park chatting to pet owners or travelling to a location with our expert team to capture content where it lives best
? Creating a wide variety of content types, including video, photography, graphics and supporting on podcasts for both organic and paid social posts, but also for other digital touchpoints across the business.
? Ensuring all content is optimised for each platform and adheres to best practices
? Delivering creative and engaging content that adheres to our brand identity, speaks to our relevant audience and uses our brand tone of voice.
? Researching and keeping on top of latest social trends, providing a wealth of ideas and opportunities to grow following, raise brand awareness and increase propensity to purchase.
Qualifications & experience ? Proven experience in social media content creation for a consumer facing brand
? Content creation that goes beyond social video, an ability for graphic design and understanding of how to use the full adobe suite and any other relevant industry software would be a benefit but not required.
? Experience in creating short form content for Tik Tok & Facebook including editing
? Comfortable presenting content where the opportunity requires
? Fluent in social media, trends and how to capitalise on them
? In-depth knowledge of all social media channel trends, features, and creative tools
? Strong storytelling and video production skills.
? Ability to work independently and meet deadlines.
? Proficient in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar).
? Creative mindset that can combine technical requirements with creativity to produce high performing content.
What we offer: Competitive Salary. 31 days annual leave Company Pension Life Assurance Enhanced Maternity/Paternity Pay Company Sick Pay Weekly free lunches. An additional day off (Life day) when you move home, get married, welcome a grandchild, or get a new pet. Free onsite parking Discount on Pet Insurance Employee Assistance Program Company social events throughout the year. Discounts on our products. Dogs Friendly Office All successful candidates must be eligible to work in the UK.