Commercial Director

Commercial Director, BBC Gardeners' World (salary from £90,000 depending on experience) INTERNAL APPLICATIONS ONLY Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We're the destination for people looking to get more from the things they love. We're here to inspire, fuel, encourage and educate.
BBC Gardeners' World is an award-winning platform. We have the best experts – from Monty Don and Frances Tophill to Arit Anderson and Adam Frost – all under one roof, and they're joined by the brightest new talent. Together, they help us create world-class content across all our brand offerings, including our hugely popular podcast, thriving social channels, and exciting live shows and events.
We've been serving the needs of the UK's gardeners with fresh ideas and clear advice for more than 30 years. And however you access our content, we're the market leaders.
About the role We're seeking a strategic Commercial Director to own and drive the P&L for the BBC Gardeners' World brand. This role combines audience and commercial strategy, cost management, and operational delivery of our brand commercial and marketing activity across magazine, web, app, social and email channels.
The ideal candidate is a proactive leader with a growth mindset, experience in the publishing and gardening sectors, and the ability to foster cross-functional collaboration and inspire a high-performing team.
As a Commercial Director you will: Own and manage Gardener's World P&L, focusing on driving commercial performance, careful cost management, and supporting revenue growth across all platforms.Develop and execute integrated audience and brand strategies, leveraging print, digital, and live channels to boost audience engagement and commercial success.Drive cross-media and especially digital and social adoption, partnering with relevant brands and influencers to expand our reach.Apply experience in newstrade publishing and subscription models to support customer acquisition and retention, and strengthen and expand the brand's footprint.Leverage customer data and knowledge / experience in live events to integrate audience touchpoints and create synergies across print, digital, and in-person experiences.Inform leadership teams of key financial and operational indicators, writing board reports and strategy updates and business reviews (MBRs).Lead the marketing and brand commerce teams, ensuring alignment with strategic goals and delivering impactful campaigns.Work closely with the Head of Content and senior editorial leads to ensure content strategy and products are tailored to audiences, meet agreed KPIs and support business goals.Collaborate closely with central teams such as Customer Marketing and Subscriptions, Advertising and Commerce, including special projects (e.g., app initiatives) to drive effective outcomes.Represent Gardeners' World within the Extended Leadership Group, ensuring cohesive communication with the ELG and subsequent cascade of comms to the Gardeners' World team.Support the Group MD with the overall brand strategy, including embedding the culture and shaping skills for future success.Ensure we operate within the required BBC commercial guidelines.Minimum Requirements: Extensive experience in media and publishing, specifically in subscription models, newstrade, and digital content, with familiarity with the gardening industry preferred.Strong commercial and growth mindset, with a proactive, can-do attitude to getting things done.Obsessive in driving understanding of audience preferences, behavioural and market trends, and identifying growth opportunities.Data-driven and analytical with a proven ability to develop insights-based strategies and measure results effectively.Strong people management skills, adept at nurturing talent and supporting team development. Proven ability to influence and collaborate effectively within a matrixed organization.Proven experience and strategic acumen in commercial leadership and P&L management.Proficiency in digital platforms and marketing tactics that span both traditional and modern channels.Benefits: A relaxed working environment with regular socials including a summer festival.Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions.25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year's which are in addition to your annual entitlement.Tailored training and development through both our in-house learning platform and LinkedIn Learning.A progressive and transparent culture focused on your development.Flexible / hybrid working plus early finish Fridays.Cycle to work scheme.Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy.Competitive pension plans and Life Assurance.A newly renovated modern office with lots of collaborative spaces.We pride ourselves on our open, collaborative, and dynamic culture. This encourages our people to thrive, and give their best whilst being supported, developed, and nurtured. As we care about our people, our environment, and the impact we make, we have an active Diversity and Inclusion network, comprehensive well-being programmes, and clear sustainability strategies.
Diversity, equity and inclusion are at the heart of all our values and leadership behaviours to ensure Immediate remains a place where everyone feels included and empowered:
We careWe succeed togetherWe enjoy the rideWe are boldWe never settleWe get on with itPeople are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We'll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We're also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

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