Insignia Group are delighted to be recruiting for a dynamic and innovative Chief Marketing Officer in London.
This is a unique opportunity for someone that has a strong track record in bringing new products, features, and services to market whilst working closely with group functions and specifically the corporate product and sales team.
You will apply strong, inspirational leadership skills to manage and motivate the marketing team to deliver campaigns, collaborations, and build customer engagement to increase brand awareness and drive sales.
Key Responsibilities: Functional Leadership Ownership of marketing campaigns from start to finish.
Effective structure definition, staff recruitment and development.
Management of outsourced agencies and providers.
Market research and client segmentation.
Oversight of the creative and copy aspects of the company's digital strategy.
Engage with key internal stakeholders to develop and continuously review the strategic marketing plan to deliver the specific messaging needed to achieve the company's commercial objectives with the most appropriate channel mix including PR and conference/event management, Content marketing, Direct Marketing, Web/social channels.
Develop the strategy and processes to scale the output of content.
Brand Advertising and Media: You will be responsible for creating global, integrated advertising campaign strategies to build the Insignia brand and relevant products.
Works across regions and functions to drive consistency of overarching strategy and brand affinity across regional programs.
Establish and agree marketing strategies by evaluating and utilising opportunities that exist across multiple products and geographies.
Establish global and broad-based marketing programs to communicate the brand message as Insignia continues to grow into new markets and launches new products and services.
Professional Requirements: A Bachelor's degree or equivalent in marketing.
Extensive experience leading brand, marketing, advertising, and PR functions ideally in the luxury brands/ financial services industries.
Extensive experience leading a global marketing strategy and planning ideally in both client and agency side.
Exceptional project portfolio management ensuring deadlines and quality standards are met.
Strong financial acumen to ensure P&L development and budget control.
Strong collaboration and relationship building skills with the ability to challenge and influence decisions in a complex environment.
Experience working across various functional teams and with international clients.
We thank you for taking the time to apply and we will be contacting candidates with the closest match to our criteria within ten days of application to arrange an initial interview.
If you have not heard from us within these timescales, thank you for your interest but please consider your application unsuccessful on this occasion.