Description Position at Logitech Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.The Team and Role:Logitech is looking for a bright & well-rounded CDP & Marketing Activation Lead to support Logitech's operation teams in the execution of marketing campaigns, by helping define and create a target audience, made by segmenting available data inside Logitech's Customer Data Platform.
Your Contribution:Be Yourself.
Be Open.
Stay Hungry and Humble.
Collaborate.
Challenge.
Decide and just Do.
Share our passion for Equality and the Environment.
These are the behaviors and values you'll need for success at Logitech.
In this role you will:Key Qualifications:For consideration, you must bring the following minimum skills and experiences to our team:Shape Logitech's customer experience by playing a central role within our marketing and customer experience teams through customer segmentation Definition and documentation of guidelines for building audiencesCreation and maintenance of a naming convention and taxonomy for segmentsEnsuring a basic, common understanding of the existing data model set in the CDP for all stakeholdersCapture business requirements and translate into user stories for deliveryOwn the process of segment creation and activation to delivery platformsPerform enhancements and tweaks to existing segments composition where requiredKeep the activated audience data organized, up to date, and shared for the required time for each campaignSetup and configuration of standard activation channelsMonitor existing data flows, both inbound and outbound, to ensure that data is ingested properly and sent for delivery accordinglyAnalyze platform insights and reports on existing dataAnalyze consumer life-cycle and provide recommendations for improvementTroubleshooting segmentation and activation issues directly or via vendor supportImplement a shared way of working and rules of engagement for other teams to interface with the platform and obtain supportPreferred Qualifications:Minimum 3 years of experience working on Customer Data Platforms within a business function Experience with data management solutions or databases and their capabilitiesExperience with Salesforce marketing technologiesExperience in digital marketing and related reportingUnderstanding of Salesforce Core and its key conceptsUnderstanding of marketing automation and journey orchestration conceptsUnderstanding of core SQL conceptsUnderstanding of paid media ecosystem conceptsUnderstanding of personalization and CRO conceptsAbility to work independently and as part of a teamAcross Logitech we empower collaboration and foster play.
We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations.
Our hybrid work model allows some employees to work remotely while others work on-premises.
Within this structure, you may have teams or departments split between working remotely and working in-house.Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design.
Being a global company, we value our diversity and celebrate all our differences.
Don't meet every single requirement?
Not a problem.
If you feel you are the right candidate for the opportunity, we strongly recommend that you apply.
We want to meet you!We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future.
We believe that good health means more than getting medical care when you need it.
Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.
We can't wait to tell you more about them being that there are too many to list here and they vary based on location.