Job PurposeTo work with customers to leverage growth for both customer and Oscar Mayer Food Group in line with shopper needsBuild and sustain effective relationships with our customer contacts so we are seen to be the supplier of choice on both qualitative and quantitative insight – Management level, to support the ready meals elements of the business areaPrimaryImplement a shopper/consumer insight led approach to commercial activities to deliver competitive advantage & profitable growth for Oscar Mayer Food GroupTo understand the performance drivers of the customer vs the market and other retailersBuild and develop category knowledge internally within the business by driving the category and shopper agendaDevelop and apply our category, shopper, retailer knowledge to ongoing business issuesDevelop and sponsor new business opportunities for the commercial teamProvide direction and guidance to NPD in developing productsWork in partnership with NPD, Sales and Finance to ensure range recommendations enhance our commercial positionAccountabilitiesDetermine range targets and provide internal reviews pre and post customer briefCo-ordinate and manage the delivery and implementation of category plans with key customersDevelop and ensure the application of Category, Consumer & Shopper Insights is communicated across the businessBe seen to be the most knowledgeable category manager on ready meal health categoriesProduce growth opportunities and threats assessment for commercial gainProvide unbiased shopper and consumer insight to internal and external customersManage information databases (qual & quant) and support business information needsAssist in building business cases to support the site innovation planSupport promotional analysis to support our commercial propositionDrive the profitable growth of each category within the customerKnowledge, Skills & ExperienceDegree standard – ideally marketing/business relatedComfortable with quantitative and qualitative data commissioning and use own brand experience – branded experience an advantageCustomer facing & shopper research experience e.G.
Kantar, Nielsen, IRI, Retail Link, Nectar360, DunnhumbyStrong numerical & analytical skillsEffective presentation, communication & influencing skillsExcellent planning, organizing & project management skillsConfident, motivated, leader with self-belief & persuasivenessAble to work effectively in a fast-paced entrepreneurial environment within a cross functional teamAn enthusiastic, committed, and flexible approachBe effective in the ability to hit deadlines