Business Insights, Analytics and Market Research ManagerCK Group are recruiting for a Business Insights, Analytics and Market Research Manager to join a global pharmaceutical company located in West London on a permanent basis with flexibility of hybrid working.
Location: Our client is based in West London.
This role offers hybrid working with minimum 2 days per week in Head Office and occasional travel within UK and Europe As a Business Insights Manager, your role will focus on: Providing leaders and account teams with relevant information, analysis and insight to enable a situational assessment in each account, recommending appropriate action, tracking performance and forecasting return on investment.The development and maintenance of the data model, combining data from different sources to drive commercial decision making.Leading all analytical activities in support of commercial priorities, including KPI tracking, managing reports, KAM analysis, forecasting, market research, and digital analysis.
Additional responsibilities: Maintaining a database on all potential competitors.Developing and maintaining relationships with all potential data providers and leveraging these relationships to deliver organisational expertise.Maintaining a strong understanding of the brand plans and focus for all promoted brands.
To succeed in this role, you will come with substantial experience in a similar Business Insights role with proven previous experience in Market research, Degree qualified.Experience working with Market research agencies to commission insight gathering.Proven ability to deliver concise and impactful data analysis.Experience of managing data systems and tools.Thorough understanding of the UK market (e.g.
NHS structure, policy/operating framework, types of organisation and customers).Full driving license and ability to travel throughout the UK when needed.
ABPI qualified or thorough understanding of the ABPI.