Company: TCMM Shutter Group specialises in the supply of made-to-measure and DIY window shutters in both B2C and B2B markets.
The business was formed in 2002 with flagship retail brand Shutterly Fabulous, soon expanding to include a portfolio of ecommerce brands operating in the UK and North America.
In 2021, TCMM Shutter Group was acquired by Mzuri Group, a pioneering force in the window coverings market.
More recently the business has taken on a number of well-known blinds businesses from within the group and spearheads the partnerships with John Lewis and B&Q.
Role We are seeking an experienced Brand Manager to join our dynamic team in Brighton.
The Brand Manager role will manage 2 – 3 brands across retail, e-commerce and potentially B2B, being responsible for overall brand activity programme and performance, supporting in market and trading teams.
This role is key in the development and delivery of annual brand plans and creating innovative campaigns to drive growth and build brand awareness, loyalty and engagement.
Reporting to : Marketing Director Direct reports : N/A Key Responsibilities: Develop and implement comprehensive brand plans to achieve business objectives.
Be the brand guardian ensuring all guidelines are clear, effective and communicated and all touchpoints are aligned and identifiable.
Manage and oversee the brand's presence across retail and e-commerce platforms.
Conduct market research and analyse consumer insights to inform brand strategies.
Develop personas and translate insights into meaningful messaging, propositions, creative and customer journeys.
Lead the relationship with the relevant agencies, working together with the internal teams to create and execute integrated marketing campaigns.
Work collaboratively with the product manager, digital team and trading manager/sales team to ensure that the product, pricing, experience and messaging aligns to the brand promise and customer needs.
Monitor brand performance and provide regular reports and recommendations to senior management.
Manage the overall brand budget and spend to ensure effective ROI and delivery Stay updated with industry trends and competitor activities to identify opportunities for brand growth.
Required Qualifications & Experience: Bachelor's degree in marketing, business, or a related field.
Proven 3+ years' experience as a Brand Manager or in a similar role, preferably in the retail or e-commerce sector.
Strong understanding of brand management principles and practices.
Experience with digital advertising and BTL activation.
ATL advantageous Strong analytical, commercial and problem-solving abilities.
Proficiency in digital marketing and e-commerce platforms.
Proficiency in web analytics, SEO, and CRM software.
Budget management experience Knowledge of GDPR and other relevant regulations Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
Creative thinker with a passion for building and growing brands.
Preferred · ATL experience · P & L experience, managing commercial aspects, pricing etc.
· Experience with Umbraco and/or Magento Benefits: Competitive salary with workplace pension 31 days annual leave (including UK bank holidays) Employee wellness programme Staff discount on DIY or fully fitted window shutters Hybrid working (3-day office attendance) Flexi Time Educational assistance Casual dress Free office refreshments (drinks and bagels) Free parking on site Social activities Job Type: Full-time Pay: £35,000.00-£40,000.00 per year Benefits: Casual dress Company pension Discounted or free food Employee discount Flexitime Free parking Health & wellbeing programme Life insurance Schedule: Monday to Friday Work authorisation: United Kingdom (required) Work Location: Hybrid remote in Brighton