Band 6 Visual Content Creator And Editor

Job summary Our visual content creator and editor is a new role in the team and the successful candidate will have creativity at their core, bringing to life the many stories we tell across our channels.
We are looking for a talented and experienced graphic designer and visual content creator who is able to support our communications projects and campaigns with eye-catching visuals, animations and video.
You will be working with the communications team across internal and external projects to bring your design expertise to what we do online and offline.
Working within our brand guidelines, you will be leading on creative visual content to celebrate the work of our amazing staff, support them in their roles, and to help keep our patients and the public informed about their brilliant work, from groundbreaking research to world-leading cancer care.
You will use your skills to show what that means for our patients and our wider community across north London and Hertfordshire in a way that resonates with them.
Your role involves creating short videos which can be used across all of our channels, and helping to oversee and create content for our social media platforms.
The creation of eye-catching design will also be one of your key attributes.
A strong knowledge of the Adobe suite of design programmes, or a similar suite of programmes, is essential, as well as an eye for photography, and the ability to create and edit video.
Main duties of the job Design: Leading the planning, design and production of high-quality materials in print and digital form.
Working on high profile internal and external campaigns, developing distinct visual identities as appropriate.
Analysing and interpreting briefs to inform concepts Maintaining the corporate brand, ensuring that all materials produced are to a consistent high standard, are accessible, and meet NHS and RFL guidelines.
Video and photography: Producing original engaging content to use across our communications channels, including short videos.
Working alongside design agencies, where commissioned, to ensure the delivery of high-quality products, on time and on budget.
Social media: Influencing and advising on what makes engaging visual content across different social channels Manage video across our YouTube (used for external audiences) and Vimeo (used for internal audiences) Keeping abreast of, and advising on, changes to social media platforms and what that means for visual content.
Capturing and using data and analytics to review, refine and improve visual content.
Other: Ensuring all of the material produced in your brief meets the highest accessibility standards, and to a minimum the WCAG level AA standard.
Work closely with the wider communications team, researching and planning for awareness days, national campaigns and other relevant activities.
About us Exciting times lie ahead for the Royal Free London (RFL), as we start work on delivering our five-year clinical strategy and focus on our commitment to providing world class expertise and care for our communities - close to home and across the entire NHS.
The RFL's award-winning communications department is at the heart of the trust and its four main hospitals and many satellite sites.
We provide positive, proactive, honest, and timely communications and engagement in a very busy working environment.
We serve a wide range of audiences which include approximately 17,000 staff and over a million patients who use our services every year, plus local and national broadcast and print media, GPs and other NHS organisations.
The team handles hundreds of media calls, develops content for our internal communications channels, informs staff and other key stakeholders of key strategic and operational changes, manages Freenet (the RFL intranet), the trust's recently redeveloped website and social media channels, and oversees the design and production of patient information.
Job description Job responsibilities Our digital communications function is a fundamental part of the communications teams success and has grown in size, responsibility and expertise in recent years.
Its role was recognised and celebrated during the pandemic when the comms team received the award for best Covid response from the Chartered Institute of Public Relations.
Our visual content creator and editor is a new role in the team and the successful candidate will have creativity at their core, bringing to life the many stories we tell across our channels.
We are looking for a talented and experienced graphic designer and visual content creator who is able to support our communications projects and campaigns with eye-catching visuals, animations and video.
You will be working with the communications team across internal and external projects to bring your design expertise to what we do online and offline.
Working within our brand guidelines, you will be leading on creative visual content to celebrate the work of our amazing staff, support them in their roles, and to help keep our patients and the public informed about their brilliant work, from groundbreaking research to world-leading cancer care.
Every day there are countless examples of incredible, inspiring, world class expertise and care across our sites we want you to help us bring those to life, and to help tell engaging stories through your visual content expertise.
You will use your skills to show what that means for our patients and our wider community across north London and Hertfordshire in a way that resonates with them.
The launch of our new clinical strategy a five-year vision for how the Royal Free London will bring the best of the NHS to every patient is the most recent example of how design and content creation has been crucial to our work.
We want to go further and ensure that video content, animation, and other visual content, is a focal point of our comms and engagement strategy.
Your role involves creating short videos which can be used across all of our channels, and helping to oversee and create content for our social media platforms.
The creation of eye-catching design will also be one of your key attributes.
You will be expected to develop thoughtful, engaging and data-driven content which support our annual cycle of events and campaigns including those that are primarily staff-focused, such as the trusts staff awards, the annual staff survey, staff vaccinations; and our chief executives staff presentations; and those that are primarily external-focused, such as our no excuse for abuse campaign, and local or national awareness drives targeted at patients.
A strong knowledge of the Adobe suite of design programmes (including Photoshop, InDesign and Illustrator), or a similar suite of programmes, is essential, as well as an eye for photography, and the ability to create and edit video.
Communications and engagement at the RFL is central to the trusts success and you will be joining a highly-motivated team, whose members support each other and recognise the impact of their work.
You will play a key part in helping our messages reach our patients, our colleagues and our communities.
Travel across all of our trust sites is expected.
You will spend a minimum of one day every week at one of our many locations, as you develop a thorough understanding of what makes the RFL the brilliant institution it is.
Personal development is at the heart of our approach, and you will be part of our own Royal Free London communications academy, where members of the team can benefit from a comprehensive package of training which covers all areas of our profession.
Main duties and responsibilities Royal Free World Class Values: The post holder will offer World Class Care to service users, staff, colleagues, clients and patients alike so that everyone at the Royal Free can feel: Welcome all of the time Confident because we are clearly communicating Respected and care for Reassured that they are always in safe hands Design: Leading the planning, design and production of high-quality materials in print and digital form.
This includes graphics and displays.
Working on high profile internal and external campaigns, developing distinct visual identities as appropriate.
Analysing and interpreting briefs to inform concepts, and negotiating the best approach within budget and often tight timescales.
Maintaining advanced knowledge of graphic design software (such as Adobe) plus a good knowledge of Microsoft Office.
Maintaining the corporate brand, ensuring that all materials produced are to a consistent high standard, are accessible, and meet NHS and RFL guidelines.
Video and photography: Producing original engaging content to use across our communications channels, including short videos.
Taking and editing high-quality photographs and videos.
Managing the Freenet TV section of our intranet where we post film and animation.
Working alongside design agencies, where commissioned, to ensure the delivery of high-quality products, on time and on budget.
Social media: Influencing and advising on what makes engaging visual content across different social channels, and using this knowledge to develop/tailor content to maximise engagement and help meet trust and comms team objectives.
Manage video across our YouTube (used for external audiences) and Vimeo (used for internal audiences), ensuring we maximise the potential of the platforms to drive engagement.
Keeping abreast of, and advising on, changes to social media platforms and what that means for visual content.
Supporting, when required, the effective monitoring and posting across our social media accounts, including scheduling, evaluating and developing existing channels.
Current channels include Facebook, Instagram, X, LinkedIn and YouTube.
Capturing and using data and analytics to review, refine and improve visual content.
Other: Ensuring all of the material produced in your brief meets the highest accessibility standards, and to a minimum the WCAG level AA standard.
Interpreting complex information to provide effective advice.
Work closely with the wider communications team, researching and planning for awareness days, national campaigns and other relevant activities.
Monitoring trends in design, digital engagement and social media to identify and apply best practice.
Undertaking research to maintain a culture of continuous improvement.
Alongside your line manager, agreeing your own personal development plan to ensure you develop skills to enable you to grow in your role and career.
Person Specification Royal Free World Class Values Essential Demonstrable ability to meet the Trust Values Education & professional Qualifications Essential Relevant degree level or equivalent Ongoing continuous professional development Communications/PR master's qualification or equivalent Desirable Professional membership (eg.
CIPR/CIM) Experience Essential Demonstrable experience in a similar role Ability to understand and explain complex ideas visually and verbally Advanced graphic design skills Experience working within a corporate brand Strong video skills, including editing and subtitling Experience of creating content for a range of audiences across different platforms, including social media Experience of using data/analytics to drive improvement and target content Broad understanding of issues affecting the NHS and the Royal Free London A good understanding of the WCAG level AA accessibility standard and what that means for visual content Experience of managing social media platforms, including scheduling and analytics Desirable Experience in a healthcare environment Experience of coaching others to communicate creatively Skills and aptitudes Essential Ability to work to tight deadlines Ability to manage a range of tasks with competing deadlines Ability to persuade, negotiate and influence Ability to manage and prioritise own workload Excellent written and oral communication skills Ability to turn complex information or jargon into plain English Ability to strategically manage and build relationships, including with suppliers and at a senior level Excellent written communication skills with significant experience of drafting copy for a range of channels, including excellent proof reading and editing skills with the ability to deliver accurate and engaging copy to tight deadlines The ability to identify the target audience for any given communication, understand their needs, adapt styles to suit and develop copy with speed and accuracy Personal qualities and attributes Essential Strong interpersonal skills and diplomacy A positive and proactive approach, prepared to generate new ideas and carry them forward Ability to work effectively and as part of a team Self-motivated and able to act on own initiative Attention to detail Exceptional organisational and multi-tasking skills Ability to stay calm and effective under pressure Other Essential IT literacy Understanding of equality and values Flexible approach and take part in out of hours or to work irregular hours as required Willingness to travel between sites