Marketing & Demand Gen leader Job Title: Marketing & Demand Gen Leader Department: Marketing Location: United Kingdom,Europe (remote) Experience: Minimum 5 years in a similar role.
Travel: Minimal About Us: Headquartered in Austin Texas, Alepo makes next-generation Generative AI transformation opportunities for telcos a reality, delivering advanced software solutions and services that enable communications service providers to accelerate revenue growth, market share, and business success on fixed and mobile networks.
Alepo provides carrier-class infrastructure software and connected apps that enable CSPs to promote greater access to and consumption of communications services.
Founded by internet pioneers Alepo has grown from powering some of the first ISPs and LTE implementations to leading the drive to 5G.
We maintain a unique project success record through close collaboration of our delivery and software development teams who work together to meet our customers' needs.
Alepo extensively employs modern frameworks, microservices, open standards, and virtualization.
Position Overview: As the Marketing & Demand Generation Leader, you will be responsible for developing and executing integrated marketing strategies that build brand awareness, generate leads, and drive revenue growth.
You will work closely with sales, product, and other key stakeholders to create and implement campaigns that move prospects through the marketing funnel—from initial awareness to conversion.
This is an exciting opportunity for a well-rounded marketing professional with both creative and analytical skills who is passionate about driving measurable results.
Key Responsibilities: Marketing Strategy & Execution: Develop and implement comprehensive marketing strategies that align with company goals.
Drive brand awareness through content marketing, social media, PR, and events.
Collaborate with the product and sales teams to create messaging and positioning that resonate with our target audience.
Manage and optimize website content, ensuring strong SEO performance and alignment with marketing goals.
Develop the content calendar and engaging content (blogs, videos, webinars, case studies) to nurture the top-of-funnel.
Demand Generation & Lead Nurturing: Develop and execute demand generation campaigns (email, paid media, SEO, SEM, etc.)
to drive qualified leads.
Implement lead scoring and nurturing strategies to move leads through the funnel to conversion.
Analyze campaign performance data and optimize for ROI and conversion rates.
Collaborate with the sales team to align on lead handoff, follow-up processes, and reporting.
Analytics & Reporting: Track and report on key marketing and demand generation metrics (e.g., MQLs, SQLs, CAC, ROI).
Use marketing automation tools (e.g., HubSpot, Marketo) and Salesforce CRM to monitor campaign success.
Present insights to leadership and recommend strategic adjustments to improve performance.
Qualifications: Experience: 5+ years in a marketing, demand generation, or growth marketing role, in a B2B SaaS or tech company.
Nice to have: experience in the Telecommunications Industry.
Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
Skills: Proven track record in managing and executing successful multi-channel marketing campaigns.
Experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot) and Salesforce CRM.
Strong knowledge of content creation (written and visual).
Solid understanding of SEO, SEM, and paid digital marketing.
Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
Excellent project management and organizational skills.
Ability to work cross-functionally and collaborate with sales, product, and leadership teams.
A growth mindset, creative problem-solving skills, and a passion for driving measurable results.
For more information, please visit Alepo's Website www.alepo.com Alepo is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
PLEASE NOTE: Only shortlisted candidates will be contacted.