As an Account Director at Go Places, you will be responsible for the commercial success of some of our largest and most important brands.
You will be responsible for building and maintaining relationships with the key external stakeholders at the brand, meeting with them regularly and acting as their main point of contact at Go Places.
You will also represent the brand internally, ensuring that the content we produce aligns with their strategy, brand ethos and tone of voice.
Crucially, you will own brand budgets, working closely with our revenue acceleration team to decide how to deploy marketing funds to maximise performance.
You will need to develop an understanding of the financial side of Social Commerce to deliver profitable growth for both Go Places and the brand themselves.
You will analyse your brands' key performance metrics regularly and propose changes to your strategy based on your findings.
Grow brands on Social Commerce platforms:
Develop and implement strategies to increase brand visibility, sales, and market share on Social Commerce platforms, with a primary focus on TikTok Shop.
Partner with internal subject matter experts across Paid Advertising, Live Shopping and Affiliate Marketing to optimise sales performance.
Black Friday Cyber Monday) across all Social Commerce revenue levers to provide important boosts in sales.
Act as the voice of the brand internally at Go Places, guiding a team of Social Commerce specialists to deliver a growth strategy tailored to your client.
Understand client goals, expectations, and preferences to tailor services and strategies accordingly.
Collaborate with clients to develop a deep understanding of their brand, products, and market positioning.
Manage key financial metrics:
Take ownership of the brand Profit and Loss (P&L) statement, monitoring and analysing financial performance.
Set and manage budget allocations for advertising, promotions, and other marketing activities to maximise ROI.
Track and report on key financial metrics, providing insights and recommendations for improvement.
Naturally commercial and results-driven.
You're someone that would be excited by having ambitious sales targets.
You enjoy turning data (including financial metrics) into actionable insights.
You're able to use data to tell compelling stories.
You know your manager is there whenever you need them for guidance, but you are happy to mostly set the direction for your projects yourself.
Experience in commercial roles, ideally mostly working on consumer brands and products.
Experience owning budgets and/or being responsible for the financial performance of a client or program.
Existing knowledge, understanding and experience of selling on Social Commerce platforms (primarily TikTok Shop).
In addition to English, fluent in one of French, German, Spanish or Italian.