You will lead the outbound marketing for Imagination ensuring our benefits and positioning are clearly articulated, differentiated and drive ROI.
You will:
Lead a small team of experienced marketing experts covering digital, events, PR and product-specific marketing.Be responsible for developing an overall marketing strategy for Imagination ensuring our presence across digital and social platforms together with our PR and events combine to position Imagination and its products strongly in the marketWork with our product, segment and sales leads to develop clear and consistent product and company positioning that emphasises benefits and value to customers.Provide feedback to the product team on our market positioning as input to Imagination's overall Product strategyManage and deliver world-class presence at events being selective about where and how we participate to drive maximum ROIWork with Product and market segment leads to prepare high-quality outbound marketing material including sales presentations, public presentations, White-papers, videos and PR. This material will be generated in a timely manner and will form part of a consistent set of marketing materials focused on benefits and customer value.Work with sales to ensure marketing driven leads are captured and funnelled efficiently into the sales pipelineWork with Product and market segment leads to drive coherent go-to-market plans for new product introductionsWork with Imagination's partners on joint marketing relations and campaignsManage our relations with Press and AnalystsManage Imagination's marketing budgetSet metrics and report on go to market success through dashboards and other simple visualisationsReport to the Chief Product Officer and take a lead in communicating and agreeing marketing plans with other executive officers including the CEO and Chief Revenue OfficerAbout youCommitted to making your customers, stakeholders and colleagues successful, you're an excellent communicator, listener and collaborator who builds trusted partnerships by delivering what you say, when you say. You're curious, solutions orientated and a world-class problem solver who constantly seeks opportunities to innovate and achieve the best possible outcome to the highest imaginable standard.
You'll have:
Experience in a Product Marketing, Marcomms or Product Management leadership position in a high-tech industryExperience with a range of marketing tools and techniquesOutstanding collaborative and influencing skills, demonstrating a willingness and desire to collaborate with internal and external stakeholders.An ability to make the complex seem simple, breaking down complicated issues into concepts that translate across multiple stakeholder groups – internal functions, with customers and across geographies.A self-starter, able to work independently or with limited direction to implement clear strategies.Tenacity and a bias for action and drive for results, taking responsibility and holding others accountable for actions, decision, and goals.Experience working for an SME or similar, in a fast-paced environment, wearing "multiple hats" and focused on outcomes, rather than outputs or reporting lines.Outstanding communication skills, both virtually and in-person, and can provide short but actionable material easily understood by audiences of varying skill and background, including executive summaries to the CEO and board.Exhibit a growth mindset and a thirst for knowledge and continuous learningA holistic view of the operating environment in which Imagination works with a working knowledge of customers, suppliers, competitors, adjacencies.You might also have:
Experience working in the semiconductor industryExperience of GPU or AI technologiesHardware and software knowledgeA working knowledge of digital marketing techniquesWho we areImagination is a UK-based company that creates silicon and software IP designed to give its customers an edge in competitive global technology markets. Its GPU and AI technologies enable outstanding power, performance, and area (PPA), fast time-to-market, and lower total cost of ownership. Products based on Imagination IP are used by billions of people across the globe in their smartphones, cars, homes, and workplaces.
We need your skills to help us continue to deliver technology that will impress the industry and our customers alike, ensuring that people everywhere can enjoy smarter and faster tech than ever before.
So come join us if you're wanting that something moreBring your talent, curiosity and expertise and we'll help you do the rest. You'll be part of one of the world's most exciting companies who are one of the leaders in semiconductor IP solutions.
As a part of our team, you can help us transform, innovate, and inspire the lives of millions through our technology.
Additional informationIf you encounter accessibility barriers in the application process or if you have access needs and require support or adjustments to participate equitably in the recruitment process, please email ****** .
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