UK Sales Lead - Trading Partners (FMCG) At a glance: Full-time starting asap with remote working - can also negotiate a part-time/flexible start Mid - High level of experience in the industry (minimum 5 years experience) Salary - negotiable depending on experience Remote, with travel where required Unlimited holiday allowance (plus bank holidays) Leading benefits package & competitive salary Opportunity to get in at the ground floor of an innovative, high-growth FMCG/tech company; lots of scope for growth!
Role Overview: The UK Sales Lead will play a pivotal role in Wholepal's growth, focusing on the onboarding and management of our expanding network of trading partners, including distributors and multiple retailers.
This role combines strategic leadership and hands-on execution, with responsibilities that span building and managing a high-performing sales team, establishing strong partner relationships, and ensuring seamless outreach, demos, onboarding, and ongoing support for our retail and wholesale partners.
As Wholepal scales, this role will evolve to align with the company's growth trajectory and the candidate's unique strengths.
Ideal Candidate Profile: Industry Expertise : A deep understanding of the complexities of the supply chain, including the unique challenges facing wholesale and retail sectors.
Relationship Builder : Proven success in establishing, nurturing, and maintaining high-value partnerships, with a strong network of industry contacts that Wholepal can leverage.
Results-Oriented : Demonstrated ability to work independently to meet and exceed quarterly sales targets.
Experience & Network : Several years of experience in wholesale or retail sales, with an established network of contacts and a track record of delivering measurable results.
If you're a motivated, strategic thinker with a passion for solving real supply chain challenges and ready to make a significant impact, we'd love to hear from you!
Key Starting Responsibilities: Full Sales Cycle Ownership: Drive the entire sales process, from prospecting and pipeline management to delivering demos, closing deals, managing contracts, and nurturing client relationships for long-term growth and account expansion Collaboration with CRO: Work closely with the Chief Revenue Officer to secure and scale new business opportunities, driving partnership growth and revenue.
Partner Onboarding & Management: Work with key partners to onboard them onto the Wholepal platform, guiding them through product features and ensuring their needs are met.
Leadership & Team Building: Lead, develop, and manage the UK sales team, ensuring alignment with Wholepal's growth goals and performance metrics.
Sales Targets, KPIs and reporting: Set and achieve sales targets, contributing directly to revenue growth.
Track key performance indicators (KPIs) to ensure goals are met or exceeded, with a focus on scaling partnerships.
Reporting these monthly or quarterly to the wider team.
P&L Responsibility: Play a key role in managing the UK sales P&L, ensuring sales activities are aligned with profitability goals.
Revenue Growth & Feature Expansion: Drive revenue growth within each partner by leveraging Wholepal's land and expand strategy and aligning with our feature roadmap to unlock new opportunities for collaboration.
Collaboration with Technical Teams: Work closely with the product and technical teams to relay partner feedback and influence product development.
Industry Education: Act as a key spokesperson for Wholepal, educating partners and the wider industry on the platform's features and benefits.
Relationship Building: Attend trade shows and industry events in both tech/SaaS and FMCG (potential to travel abroad), and meet key partners in person to strengthen relationships and drive business growth.
Strategic Growth: Proactively identify and pursue new partnership and business opportunities within the wholesale and retail sectors.
Programme and Process Efficiency: Identify, present and implement any sales tools that will enable the business to operate more efficiently and effectively, in sales and partner management but also the wider business.
Additional Information: This is a SaaS-focused role, offering full training on the transition from traditional FMCG to FMCG SaaS, including covering all expenses for travel, events, and necessary meetings.
Programmes: 11x, Pipedrive, Linear, Notion, Figma, Slack, Visme, Sales Tools