Role Overview
The Media Technology Manager is responsible for supporting the strategic implementation of the data-driven approach to measure the success of traditional and digital marketing campaigns against client outcomes. This role involves data & MarTech design and implementation, project management, platform setup and operations, and stakeholder communication. The ideal candidate should have a strong understanding of MarTech platforms, metrics and methodologies.
Role responsibilities will include, but not be limited to: Data & MarTech Design and ImplementationSupport and manage the Data & MarTech solutions for our client, highlighting existing strengths and key opportunities to increase data-driven marketing strategies.Identify, design and implement first-party, and second-party driven insights and targeting solutions for our clients.Support in scoping of projects & services to increase data-driven marketing capabilities, connecting back to client business objectives.Conduct user testing and oversee solution roll-out.Project ManagementScope out project-lifecycle from inception, planning, execution-and-review, working closely with the Data & Technology Director, and Strategy Director.Manage the implementation of additional MarTech and/or data sources, enabling automation of data-driven marketing strategies.Support in development of project vision and goals, consult on & maintain the data roadmap, and prioritize tasks and developments for data engineering and technical teams.Responsible for the delivery on schedule for all client projects.Platform Setup and OperationsProvide support on consulting and selection of best-in-class technology around Data Cleanrooms and CDPs (Customer Data Platform).Lead the set up, implementation and ongoing operations of Martech platforms like Data cleanrooms and CDPs.Produce performance reports and optimise performance of the platforms on a regular basis.PresentationLead key stakeholder meetings with agencies and clients, in relation to project delivery and progression.Support with the creation of easily digestible monthly & quarterly business reviews for senior client and agency leads.Distil complex data management processes and outline key successes, areas for improvement, and strategic recommendations.CollaborationWork with other key departments to help with project deliverables and solutions.About the Agency:
Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. We have built a variety of innovative product and specialist service solutions for clients and agency partners.
We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.
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