We're seeking a Senior Marketing Manager with Grocery Experience.
If you're all about getting your hands stuck in to shake things up, leaving competitors in the dust, and redefining what it means to dominate in the baby food biz, this is your time to join Piccolo at a pivotal moment in our journey.
Join our ambitious (& fun) team.
Salary - DOE Location – London Bridge 4 days a week (WFH Fridays) Level – perfect for a go-getter SBM What you'll do: Full Funnel UK Marketing Strategy Your influence will go beyond our marketing campaigns; you'll be the guardian of the Piccolo brand, ensuring that our Piccolo consumers experience the brand consistently across all touchpoints As we grow as a company you'll ensure our tone of voice continues to be tongue in cheek, relatable and honest whilst remaining authoritative in the parent space You know how to guard and protect the brand ensuring that everything in consumer touchpoints builds brand equity.
Developing and executing disruptive online and offline campaigns Direction and accountability for Trade Marketing (Shopper Marketing) execution Team leadership Motivate and support a marketing and creative team helping them to deliver the day-to-day whilst always improving processes and efficiency.
Help achieve KPIs from the Marketing Team to feed into wider Business goals.
Leverage insights from various areas of the business to inform planning and process.
Work with the Sales team to drive effective and cost efficient retail activation.
Collaborate closely with NPD teams on product range and new launches.
Understand how to get the best from the team in an ambiguous fast-moving environment.
Budget and reporting Effectively manage the marketing budget ensuring decisions are based on suitably rigorous ROI analysis Agility to flex approach depending on performance pulling levers needed at the right time Grip and desire to track activity/spend.
A bit about you.
Experience Required Able to execute & challenger brand mindset - the ideal candidate will have had experience getting their hands dirty in a small business where there has been a need to "do" rather than purely to delegate to agencies with experience doing the doing so that they can actually measure and assess campaigns Disruptive thinking - we're after someone who has some seriously out the box thinking and isn't scared to bring big, bold ideas to the team People development and management - we are looking for proven experience supporting a team Attitude, values & behaviours Entrepreneurial, ambitious & full of positivity – glass half-full and a hunger to achieve the impossible.
Full of out the box ideas – whether that's in terms of a new campaign idea to get us into the limelight or a totally new way of communicating with parents, we want blue sky thinking Fast, decisive thinking, flexible – accountable and instils confidence in those around them, able to pivot quickly when necessarily Emotional dexterity – emotionally intelligent and able to keep up with the pace ask questions to encourage teasing out clear inputs.
Inspirational leadership & team motivator – you will be a great people helper to our team helping to drive and celebrate success.
Other stuff · London based office – must be able to come in 4 days a week · Unfortunately we are not able to offer sponsorship.
A bit about us.
The whole parenting thing can be pretty tricky, so we're helping parents keep their sht together by taking care of the nutrition for them – they can be assured our ranges catering from pram to playground are crafted to deliver on health throughout the different ages and stages.
It also helps that we are on a mission to make all our packaging 100% recyclable and we donate 10% profit to charities helping families in need – now talk about feeding good & feeling good.
A bit about what we offer.
• 25 days holiday (plus bank holidays) • 1 week work anywhere you like • Yearly team holiday • Monthly socials • Dog-friendly office Please note: We are seeking candidates who have already worked in an FMCG challenger brand previously, not only big FMCG/CPG.
If you have only ever worked in big CPG/FMCG, & have no SME experience, this role requires first hand SME FMCG experience in a marketing role equivalent.