Senior Digital Insights Lead At Retail Media Marketing Agency

Opportunity to lead measurement insights and strategy for a host of Global retail brands with one of the world largest and fastest growing independent media agencies.
The Company One of the largest Independent performance marketing agencies in the world Experts across Retail Media, Market Insights, Paid Media and Streaming/CTV Proprietary Marketing Intelligence Technology 1000+Employes with Global Offices Impressive roster of fortune 100 Customers The Role Lead and drive cross channel data insights to drive client measurement and recommended media strategy Utilise cross channel performance data to optimise media investment allocation Lead client calls to manage Analytics engagement for top tier clients Support / participate in pitches to promote analytics services Desired Skills & Experience Digital marketing analytics experience within media agency or AdTech Broad knowledge across multiple digital media channels and key metrics (SEM, SEO, Social, Programmatic, OTT etc.)
as well as eCommerce, DTC Retail, CPG verticals.
Understanding of incrementality testing and MMM models Experience working with media platforms such as Google, Meta), analytics systems SQL experience is ideal