Regional Marketing Manager - Southern Region

Do you want to drive transformation in the automotive industry?
We're looking for progressive, collaborative marketeers, who are eager to embrace new ways of working, the latest marketing channel innovations and have a passion for the automotive industry.
Our Regional Marketing Managers are facilitators in the creation and application of great strategic insight to develop game-changing ideas.
Highly skilled and respected marketing consultants who understand how to influence the network on that journey.
You will be a vital bridge between the manufacturer and the retailer network and work together with the agency to plan implement and measure effective local marketing campaigns across all business areas.
We are looking for you to be an expert across multi-channels, a source of authority to consult on best practice and skilled in fostering relationships.
You will have significant experience in a similar field-based marketing role (client or agency-side) and be able to display strong interpersonal and organisational skills.
An understanding of the automotive industry is advantageous.
This role covers the Southern UK region, and you will need to be based within the area to best serve and foster face-to-face network relationships.
This is a field-based role, covering the Southwest area – ideally you will be based along the M4/M5 corridor, with the ability to travel to locations across the area.
The Day to Day    Act as a consultant to retail dealers on lead management and customer loyalty, including maximising use of their database with a clear focus on sales conversion.
Drive the network to achieve conquest brand standards, notably compliant and effective execution of experiential, digital and social activity.
Prioritise your time to support all partners both elevating those partners requiring marketing assistance while ensuring high performing partners continue to push to optimise and excel.
  Develop strong relationships with dealers, agency and manufacturer colleagues through a combination of face-to-face site visits in addition to a regular cadence of online interactions.
Champion creative ideas and drive a shared creative ambition with clients from outset of project.
Educate the network on marketing support provided, including marketing portal access.
Use tools to offer insight and solutions to current challenges: findings from previous consultancy work, agency generated insight, management information system reports etc.
Identify and support any new starters within the network to provide inductions to the brand and marketing support provided.
Understand business challenges and opportunities and advise dealers on marketing solutions across Retail/Fleet/After Sales/Used Car/Motability/Accessories.
Provide this consultancy programme with support of manufacturer and TMW planning teams, tailored to meet dealer marketing objectives.
Requirements Who will you be?
Highly strategic, dynamic and inspire confidence in the dealer network and senior management, with in-depth channel knowledge, you'll be a team player and an expert in your field.
Comprehensive knowledge of the full marketing mix, especially in digital and social platforms, you will be capable of creating marketing strategies aligned with client objectives.
Strong influencing and persuasion skills both internally and with clients.
An understanding of data, reporting (strong excel ability) and how to measure marketing effectiveness.
To be adept at building and maintaining strong client and colleague relationships that engender trust and add value.
Strong presentation, written and verbal communication skills.
A problem solver with excellent people management skills.
A sense of gravitas and a sensitivity to the politics surrounding dealer and manufacturer issues.
An understanding of the automotive industry is advantageous.
Benefits What we give… We believe in the power of a strong culture that puts people and at the heart of everything we do.
Our guiding principle is simple: Be the best you can be, and the rest will follow.
You'll have the chance to learn from passionate, talented colleagues and mentors.
Exciting and varied client work with as much opportunity as you can handle.
And a hugely sociable team to get to know.
Great benefits package, including: 25 days holiday (increasing year on year to max 30days) Christmas Closure, Birthday Day and Volunteer Day Flexible Bank holidays Flexible Hybrid working Pension, Life Assurance, Eye Tests, Flu Jabs Purchase Holiday, Taste Card Cycle to work and Electric Car Scheme What we value… Together, we put people first and believe our values make us who we are.
Give a Damn: We care about each other, our clients and our work.
And this shines through everything we do.
Be Brave: We believe in challenging each other, in standing up, in speaking out.
We believe in trying new and difficult things in order to make ourselves and our work better.
Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.
Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential.
We are actively working to ensure that we as an agency more fully reflect the society around us.
We have a calendar of social and charity events throughout the year, there's always something going on.
Join us and join in.
We make noise.
We laugh.
We share.
We welcome new ideas and new people – including you.
Who are TMW Unlimited?
The TMW story is born out of the many successes we've created for our clients over the past 30 years, and now encompasses offices in London, Bristol and Reading, with clients all over the world.
We create ideas that move people.
We believe that ideas should work everywhere and that brilliant results are what really matter.
We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen.
TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart.
Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.
UNLIMITED is part of the Accenture Song family, the world's largest tech-powered creative group.
We will be reviewing applications on Friday 18th October 2024 We are an Equal Opportunities employer and welcome applications from all sections of the community.
As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression.
Whether you're just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.
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