Product Manager (Surgical) - Head Office At Alcon, we are driven by the meaningful work we do to help people see brilliantly.
We innovate boldly, champion progress, and act with speed as the global leader in eye care.
Here, you'll be recognized for your commitment and contributions and see your career like never before.
Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse, talented people to join Alcon.
We are seeking an experienced Marketeer with experience within the Healthcare Industry (Med Tech) to join our Surgical Marketing team based at our Head Office in Camberley.
Ideally you will have expertise in Ophthalmology or medical device/capital equipment portfolios with proven success of developing and implementing a comprehensive channel marketing strategy for promoting opthalmic solutions to HCPs and healthcare providers.The Surgical Product Manager is responsible for leading the development and implementation of portfolio and brand plans to achieve agreed brand financial targets, and will take full ownership of product strategy, driving requirements for high quality offerings that deliver exceptional value to customers.
In this role, a typical day will include:Establishing relationships with key opinion leaders, societies, and other healthcare organizations to build brand awareness and generate leads.Working with cross-functional teams to localize marketing materials, including brochures, presentations, and digital content, to support physician outreach and education initiatives.Supporting physician education and training programs to increase awareness and adoption of healthcare products and services.Analyzing market trends and competitor activity to identify opportunities and develop strategies for differentiation.Finding creative, out of the box solution in areas that are important to engage HCPsDeveloping and manage budgets for marketing initiatives, including events, digital marketing, and other promotional activities.Working with international marketing, Europe team, sales team, strategic accounts etc to develop sales.Monitoring and reporting on the effectiveness of marketing initiatives, including metrics such as lead generation, conversion rates, and ROI.Collaborating with other departments in the UK, International and IMG to ensure alignment of marketing efforts with overall business objectives.Staying up to date with healthcare industry trends, regulatory changes, and best practices in HCP marketing.What you'll bring to AlconBachelor's in marketing, business administration, or a related field.Extensive experience in HCP marketing and relationship building, experience with capital equipment is preferred.Proven experience in developing and executing successful channel marketing campaigns and initiatives.Demonstrated experience in building, transforming and growing rapidly business in strategic accountsStrong leadership skills and ability to manage cross-functional teams and external partners.Excellent written and verbal communication skills, including the ability to present complex information to diverse audiences.Knowledge of healthcare industry trends, regulations, and best practices.Ability to analyze data and identify insights to inform marketing strategy.Experience with digital marketing and social media platforms.Ability to work in a fast-paced, agile environment and manage multiple projects simultaneously.Creative problem solver with a strong customer focus.
Performance driven Skills and Competencies required for the roleAble to create and articulate an inspiring vision for productsPossesses a good understanding and sense of business priorities.Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively.Able to work with different cultures and demonstrates an appreciation of cultural diversity, with sensitivity to differences in attitudes and norms.A very proactive, hands-on and driven individual, who is highly ambitiousA high degree of empathy; value-driven, has impeccable ethics and thinks outside of the boxHow can you thrive at Alcon?Competitive Compensation package including performance bonus, company car or allowance, private medical healthcare & attractive pension contributionManage your own workload and schedule while hitting your set targetsCollaborate with teammates to share best practices and learnings as work evolvesSee your career like never before with focused growth and development opportunities