Job Title: Paid Ads Manager Location: Edinburgh Salary: £35,000 - £48,000 per annum, dependent on experience Employment Type: Full-time PLEASE ONLY APPLY IF YOU LIVE WITHIN A REASONABLE COMMUTE TO EDINBURGH AS THIS ROLE IS HYBRID.
be:technology are partnered with an industry leader in their search for a Paid Ads Manager based in Edinburgh.
Role Overview: We are looking for a skilled Paid Ads Manager to lead our advertising strategy and manage a growing team in our Edinburgh office.
This role requires someone who thrives in a fast-paced environment, has a knack for data-driven decisions, and a deep understanding of paid media.
The ideal candidate will bring at least 4 years of paid ads experience and be comfortable with the ins and outs of platforms like Google Ads, Bing Ads, and LinkedIn, along with a strong foundation in B2B advertising.
Key Responsibilities: Lead and develop a high-performing paid media team to achieve ambitious KPIs and growth targets.
Design, implement, and manage paid advertising campaigns on Google Ads, Bing Ads, and LinkedIn tailored for B2B audiences.
Develop a data-driven approach to continuously optimize ad performance, maximize ROI, and reduce CPA.
Collaborate closely with cross-functional teams, such as content and design, to develop high-quality, effective ad creatives.
Provide detailed performance analysis, reports, and insights, using data to drive future campaign strategies.
Manage advertising budgets to ensure cost-effective growth and maximum ROI.
Stay updated on industry trends, emerging technologies, and algorithm changes to maintain our competitive edge.
Requirements: Minimum of 4 years' experience in paid ads, paid media, and managing high-impact ad campaigns across multiple channels.
Proven expertise in Google Ads, Bing Ads, LinkedIn advertising , with a strong focus on B2B campaigns .
Exceptional data analysis and optimization skills with a passion for testing and refining strategies.
Strong project management skills with the ability to handle multiple campaigns and priorities.
Experience leading and developing a team to exceed client expectations and meet ambitious KPIs.
Outstanding communication skills, both written and verbal.
Proficiency with analytics and reporting tools, particularly Google Analytics and other ad performance software.
BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.
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