Description Marketing Project Manager - Google Ads The Marketing Project Manager for Google Ads will be responsible for managing the personalization initiatives within the Google Ads division, ensuring seamless project execution and collaboration with internal and external stakeholders.
Key Responsibilities: ? Project Management: ? Oversee project timelines, deliverables, and weekly reporting for various Google Ads personalization initiatives.
? Prepare meeting materials, proactively gather project updates, and communicate key insights to stakeholders through weekly reports.
? Dashboard Development: ? Develop and maintain a dynamic dashboard that visualizes personalization metrics across campaigns, activations, and revenue streams.
? Ensure the dashboard provides actionable insights, balancing analytical and creative aspects to optimize Google Ads performance.
? Scorecard Ownership: ? Manage the personalization scorecard by updating key performance metrics and collecting monthly data from project leads.
? Provide leadership with a comprehensive monthly report on project progress, challenges, and successes.
? Collaboration & Documentation: ? Collaborate with creative and strategy teams to align project timelines and action items with broader organizational objectives.
? Draft and co-author project requirement documents and participate in creative meetings to address potential roadblocks and align strategies.
? Research & Narrative Testing: ? Conduct research projects to test marketing narratives, working closely with agency partners and research teams to ensure alignment with Google Ads brand messaging.
? Develop engaging internal content (e.g., videos) to communicate core concepts and insights from research findings to a wider team audience.
Qualifications: ? Proven experience in project management within digital marketing, preferably with Google Ads or similar platforms.
? Strong skills in data visualization and dashboard management tools.
? Ability to translate complex data into actionable insights and effectively communicate these insights to stakeholders.
? Experience in cross-functional collaboration, with a knack for creative problem- solving and meeting deadlines.
? Strong written and verbal communication skills, with experience in producing engaging content for internal audiences.
Preferred Qualifications: ? Familiarity with Google Ads, personalization metrics, and performance marketing strategies.
? Background in marketing research, data analysis, or storytelling through creative content.
? Project Management certification (PMP, Agile, or equivalent).
Key Responsibilities Key Responsibilities: ? Project Management: ? Oversee project timelines, deliverables, and weekly reporting for various Google Ads personalization initiatives.
? Prepare meeting materials, proactively gather project updates, and communicate key insights to stakeholders through weekly reports.
? Dashboard Development: ? Develop and maintain a dynamic dashboard that visualizes personalization metrics across campaigns, activations, and revenue streams.
? Ensure the dashboard provides actionable insights, balancing analytical and creative aspects to optimize Google Ads performance.
? Scorecard Ownership: ? Manage the personalization scorecard by updating key performance metrics and collecting monthly data from project leads.
? Provide leadership with a comprehensive monthly report on project progress, challenges, and successes.
? Collaboration & Documentation: ? Collaborate with creative and strategy teams to align project timelines and action items with broader organizational objectives.
? Draft and co-author project requirement documents and participate in creative meetings to address potential roadblocks and align strategies.
? Research & Narrative Testing: ? Conduct research projects to test marketing narratives, working closely with agency partners and research teams to ensure alignment with Google Ads brand messaging.
? Develop engaging internal content (e.g., videos) to communicate core concepts and insights from research findings to a wider team audience.
Join Algomarketing: Empowering Marketers and Sales through Innovation At Algomarketing, we revolutionize industry standards by propelling world-leading brands to new heights with rapid insights, accelerated executions, and seamless operations.
Our team leverages cutting-edge technologies like machine learning, natural language processing, and robotic process automation to transform marketing and sales landscapes.
We are a global marketing & sales operations and technology consultancy with a presence in 27 countries across 6 continents.
Our diverse team of 100+ marketing and MarTech experts collaborates to deliver impactful, data-driven solutions.
Join us to be part of an innovative, dynamic environment where your skills will help drive the future of marketing.
Experience professional growth and make a global impact with Algomarketing.
Learn more about our services through our customer success stories, where we've brought the concept of Algorithmic Marketing to life.
Visit our website to read more.