We are looking for a Senior Insight Manager, with experience working in a relevant marketing research or insight role, and extensive knowledge of a range of primary research methodologies, including end-to-end project management of primary research studies (both qualitative or quantitative), ensuring that project designs are appropriate for the business objectives at hand, to join our team in our London office Insight & Analytics is a central team within our company.
Our task is to help ensure long-term strategy is planned and grounded in the best possible understanding of our target audiences, consumer behaviour and cutting-edge marketing science.
In this role, you will help to ensure that all our company activity is based on fundamental insight into our target audiences and organisational focuses.
You will evaluate outcomes from activity and provide internal colleagues with a full and nuanced understanding of how the activity performed and why.
You will conduct the design and management of a comprehensive programme of primary research, support our internal teams to utilise our work in their plans, set appropriate targets for campaign activities, and be involved in liaison with external stakeholders.
Key tasks/responsibilities Lead on writing research briefs and ensuring that the design commissioned is appropriate to meet objectives, budgets and timescales.
These would include research activities across broad consumer groups, microbusinesses, smart meter owner research, harder-to-reach consumer audiences and third-party data sources Liaise with internal and external stakeholders to deliver insight across different workstreams Lead on liaising with internal teams on their plans to help to ensure team planning effectively reflects wider organisational plans, and support internal teams to utilise research findings in an effective and efficient manner via clear communication Lead on designing and delivering research projects conducted in-house with support from junior team members, and secondary analysis projects that re-utilise existing research and data to provide strategic insight on complex issues Oversee the scope and delivery of internal or agency-led analytics workstreams, such as econometrics and regional targeting data, to deliver key evaluation and planning insight Support internal teams in briefing campaign activity, design evaluation plans for activity based on existing or proposed research vehicles, and lead in the setting of KPIs / success criteria for activity Lead on financial planning, scheduling and design of selected research strands for sign-off by the Head of Insight & Analytics Oversee liaison with research agencies, and provide support to junior team members so that they can effectively manage primary research projects Perform final reviews on research findings to be published externally, such as those being published to media or external stakeholders Provide line management to executives in the team Manage requests for research and insight from across the business and work with the Head of Insight & Analytics to ensure effective utility and positive impact of the work of the Insight team Support the Head of Insight & Analytics in managing and developing the Insight & Analytics team, including mentoring of junior members and identifying training requirements, team management and identifying efficiencies in team processes Oversee peer review of third-party research and insight and ensure that relevant findings are integrated into our planning Provide strategic advice to the Head of Insight & Analytics and the Deputy Director of Insight & Strategy Deputise for the Head of Insight & Analytics as and when required, including acting as an external spokesperson for SEGB Skills, experience and competencies Essential: Experience of working in a relevant marketing research or insight role, with a genuine passion for working in a creative and busy marketing environment Extensive experience and knowledge of a range of primary research methodologies, including end to end project management of primary research studies (both qualitative or quantitative), ensuring that project designs are appropriate for the business objectives at hand Experience of analysing and generating insight from both qualitative and quantitative data sources, using a variety of primary research methods along the customer journey Confident and experienced at distilling and interpreting research findings from multiple sources into clear and actionable stories, with a demonstrable consideration of varying stakeholder needs and implications for strategic priorities Creative and innovative in your approach to insight, able to think laterally and contribute effectively to designing compelling insight systems Strong organisational skills, ability to manage other team members and multiple projects concurrently in order to meet internal timelines to budget Confident in building and managing relationships with internal and external stakeholders, including clear communication of information and data Up to date with the latest trends in research, with an appreciation as to if and how these techniques may be relevant to us Experience in line management and coaching of more junior team members Strong IT skills, including Microsoft Office (PowerPoint / Excel / Word) Excellent communication skills (verbal/writing) Desirable: Solid experience of advertising research, and applying outputs from econometrics and other data analytics approaches Understanding and experience of behaviour change theory and research Experience of differing research audiences such as hard to reach consumers, and stakeholders Appreciation of the objectives and activities Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work