Job Description Head of Marketing (Subscription / Performance Marketing) £80,000 - £100,000 Location: Hitchin Ready to lead a fast-growing subscription brand to new heights?
We're searching for a Head of Marketing to take the reins on performance-driven strategies, customer acquisition, and long-term brand growth.
If you're passionate about scaling subscription-based businesses and thrive on delivering results, this is your chance to make a tangible impact.
Why Join Us?
Lead and Innovate: Drive a high-performance marketing team to achieve ambitious goals.
Performance-Focused: Own multi-channel acquisition strategies that deliver measurable ROI.
Data-Led Decision Making: Dive deep into analytics to optimize campaigns and maximize growth.
Creativity Meets Strategy: Shape brand identity and messaging that connects with our audience.
Career Acceleration: Join a rapidly scaling company with a clear path to growth for you and the brand.
Your Role at a Glance Key Responsibilities Customer Acquisition Powerhouse: Craft and execute data-driven strategies to grow our subscription base through paid search, social, display, and affiliate channels.
Retention & Lifetime Value: Implement retention-focused campaigns to keep our subscribers engaged and delighted.
Performance Marketing Ownership: Optimize ROAS, manage budgets, and fine-tune campaigns for maximum efficiency.
Organic Growth Expertise: Oversee SEO, content, and organic social strategies to drive cost-effective, sustainable growth.
Brand Custodian: Ensure every touchpoint aligns with our brand's voice, vision, and values.
Analytics-Driven Leadership: Use metrics to inform strategies and deliver tangible results across all marketing initiatives.
Who You Are A Subscription Marketing Guru: 5+ years of experience driving D2C subscription growth, preferably in start-up or scale-up environments.
Performance Obsessed: Proven track record of managing paid and organic marketing strategies with exceptional results.
Creative Visionary: You blend data with creativity to craft impactful campaigns that resonate with audiences.
A Leader and Mentor: Inspire and guide a marketing team toward achieving shared success.
Analytical & Strategic: Strong ability to interpret data, identify trends, and implement actionable strategies.
Perks & Benefits Competitive Package: Attractive salary with performance-based bonuses.
Impact at Scale: See your strategies drive significant growth in a thriving subscription business.
Collaborative Culture: Join a forward-thinking, innovative team where your ideas are valued.
Career Growth: A role with plenty of room to evolve as the company scales.
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