About Simpler: At Simpler, we're transforming the checkout experience by making online shopping seamless and intuitive for consumers everywhere. Our platform empowers merchants with a unified checkout solution that eliminates friction, boosts conversions, and turns every interaction into a smooth, efficient, secure, and personalised buying journey. Backed by leading investors and rapidly scaling across Europe, we're pushing the boundaries of what's possible in the retail space.
Role Overview:
We're looking for a Head ofMarketingto lead Simpler's marketing strategy and customer acquisition efforts. In this role, you will take ownership of scaling Simpler's positioning
across key markets, driving impactful, data-driven campaigns, and leading both internal teams and external agencies to deliver on growth objectives. You'll be at the forefront of our marketing operations, working cross-functionally with product, sales, and external partners to align our marketing efforts with business goals.
The ideal candidate is an experienced marketing leader with a proven track record of scaling customer acquisition, managing multi-channel campaigns, and building high-performing teams. This is a high-impact role that requires both strategic thinking and hands-on execution, perfect for a marketing professional who thrives in a fast-paced startup environment.
Key Responsibilities: Lead Marketing Strategy: Own and execute the full-funnel marketing strategy to drive brand awareness, lead generation, and customer acquisition.Agency Management: Oversee relationships with external agencies to ensure that campaigns are aligned with company goals and executed efficiently.Partnerships & Growth: Collaborate with external partners to amplify Simpler's reach, develop strategic partnerships, and create new growth opportunities.Cross-Functional Collaboration: Work closely with sales, product, and design teams to ensure alignment on go-to-market strategies, product launches, and brand positioning.Multi-Channel Campaigns: Lead marketing efforts across channels including paid search, paid social, display, content marketing, and email.Data-Driven Decision Making: Analyze campaign performance and customer data to continuously optimise for ROI, customer acquisition cost (CAC), and customer lifetime value (LTV).Brand Growth: Ensure Simpler's brand is recognised and trusted across key European markets, developing marketing assets that resonate with diverse audiences. What You Will Do: Develop and execute a holistic marketing strategy, with a strong focus on scaling customer acquisition in key European markets.Manage internal marketing teams and external agencies, ensuring campaigns are aligned with business goals and driving results.Partner with the product and sales teams to define and implement go-to-market strategies for new product features.Provide leadership in brand building and customer acquisition, creating a robust pipeline of leads and nurturing them through the funnel.Use data and analytics to inform decisions, identifying areas of improvement and adjusting strategies to maximise effectiveness. Preferred Skills and Experience: 8+ years of experience in marketing, with a focus on customer acquisition and growth strategies.Proven track record in managing multi-channel marketing campaigns and driving growth in a high-growth, fast-paced environment.Experience managing external agencies and working with cross-functional internal teams.Strong analytical skills with a deep understanding of metrics like CAC, LTV, and ROI.Expertise in digital marketing across paid search, paid social, display, email, and content marketing.Leadership experience, with the ability to mentor teams and foster a culture of collaboration and high performance.Fluent in English; additional European languages are a plus.Experience in e-commerce, fintech, or B2B SaaS is highly desirable. Benefits: Join a high-growth startup with the opportunity to shape Simpler's marketing strategy and brand presence.Competitive salary, equity options, and performance bonuses.Flexible working arrangements, including remote work and travel opportunities.Access to top-tier tech resources and equipment to support your success.
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