Event Marketing Manager Up to £42,000 per annum Hybrid - located in Central Surrey In this role, you'll have the opportunity to shape marketing strategies across a diverse portfolio of events and grow your career to play a key role in expanding the company brand.
Our growing, entrepreneurial client is looking for a driven Event Marketer who is passionate about building strong relationships, taking charge of dynamic projects, and boosting audience engagement.
Why You Should Apply: Make an Impact: Your marketing efforts will directly contribute to increasing event attendance, building brand loyalty and driving commercial success.
Innovation: Use the latest marketing tools and techniques, including social media, paid ads, content marketing, and partnerships, to drive campaign success.
Diverse Campaigns: Manage multi-channel marketing campaigns across various platforms.
Opportunity: Build your B2B network with a well-connected team and client established clients.
You will manage a portfolio of existing events and new event launches, as well as championing the company brand.
Key responsibilities: Manage end-to-end campaign execution, including planning, copy and creative production, implementation and performance tracking for existing events.
Leverage various marketing channels, predominantly email marketing, social media, paid advertising, content marketing and partnerships to reach and engage target audiences.
Create exprom, visprom, conversion and exhibitor news emails.
Manage social media activity, including content creation, scheduling, and audience engagement.
Create diverse content (videography, photography, graphics and other visual media) and engage in live marketing content creation during events.
Co-ordinate design, produce and distribute of promotional materials and adverts.
Support with development of print-ready show guide for each event.
Ensure the website is up-to-date with logos, speakers details and general event content as it becomes available and changed over after each event.
Write clear, concise copy for all forms of marketing communications.
Work with Head of Marketing to support delivery of partner marketing initiatives across a range of owned and partner marketing channels.
Researching competitor and market trends and report to Head of Marketing.
Process and manage data within CRM and email marketing platforms.
Support research and insight projects related to customer experience or brand development/enhancement including post-event surveys, certificates and registration forms.
Develop on-site marketing assets including on-site print/digital graphics, digital screens and other branded assets.
Work on-site at events carrying out various duties where required.
Stay up-to-date with the latest marketing trends and best practices.
What we need from you: Be able to work independently, meeting project deadlines Have a keen interest in marketing and marketing technology Have a keen interest in the review and interpretation of marketing analytics Have a keen interest in live events Be able to multi-task and have excellent attention to detail Have excellent communication skills Have a working knowledge of Microsoft Office Have a working knowledge of Canva - Have a good understanding of social media Have a good understanding of email marketing tools Qualification/Experience Have a minimum of two years' experience in events marketing GCSE or equivalent – English and Mathematics at grade B/7 or above Level 4 or above business or marketing qualification or above (preferred)