Job Title: Digital Account Executive Location: Wythenshawe, Manchester Job Type: Full-time (Hybrid - 3 days p/w onsite) Salary: Up to £32K DOE Overview: My client is looking for a Digital Account Executive to join their team, playing a key role in enhancing online performance across paid media, SEO, and marketplace channels.
You'll take charge of optimizing PPC campaigns, implementing effective SEO strategies, and managing product performance on third-party platforms to boost online visibility and impact.
Key Responsibilities: Paid Media Management: Oversee and optimize paid advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and AMS to achieve customer acquisition and sales goals.
SEO Strategy & Execution: Design and implement SEO strategies aimed at improving search rankings, driving organic traffic, and increasing brand visibility in target markets.
On-Page & Off-Page SEO: Conduct regular SEO audits, optimize site content, and execute link-building efforts to enhance domain authority.
Keyword Research: Identify high-impact keywords for both paid and organic search to strategically target the most relevant and profitable terms.
Performance Analysis: Track the effectiveness of PPC and SEO efforts, providing detailed reports on metrics such as CPA, ACoS, ROAS, organic traffic, and keyword rankings.
Campaign Optimization: Continuously test and refine paid media campaigns, adjusting budgets, bids, and creatives to maximize results while adhering to SEO best practices.
Cross-Functional Collaboration: Partner with product marketing, creative, and development teams to ensure digital strategies align with business objectives and campaigns are executed seamlessly.
Industry Trend Awareness: Keep up with the latest developments in paid media and SEO to apply new techniques and maintain a competitive edge in a dynamic digital landscape.
Skills and Qualifications: 2-3 years' experience in PPC management and SEO strategy execution, ideally within eCommerce or retail.
Hands-on experience with Google Ads, Facebook Ads Manager, TikTok Ads, and SEO tools (e.g., Google Search Console, SEMrush, Ahrefs).
Strong grasp of SEO principles, including on-page optimization, link building, and keyword research.
Proven track record in optimizing campaigns and boosting search rankings to drive growth in customer acquisition and revenue.
Analytical skills to turn data into insights and improve performance.
Excellent communication skills for collaborating with various teams and external partners.
Passionate about digital marketing and proactive in learning about the latest trends.
What's on Offer: Competitive salary and performance-related bonuses.
25 days of annual leave, with an option to purchase up to 5 extra days (plus bank holidays).
Flexible hybrid working options.
Access to a wellbeing platform and counseling services.
Professional development and career growth opportunities.
Collaborative and dynamic team environment.
In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.
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